Outova (Blackford Capital Company) · 7 hours ago
Vice President of Sales Execution & Funnel Discipline
DFW Metroplex
Full-time
Hybrid
Director/ExecutiveOutova, a leader in outdoor living solutions, is seeking a Vice President of Sales Execution & Funnel Discipline to enhance their Salesforce-based sales operating system. The role focuses on driving behavioral change, ensuring funnel compliance, and maintaining leadership accountability to support predictable growth across the organization.
Retail
Hiring Manager
Amanda Boehrig
Responsibilities
Increase the number of buying customers through disciplined execution
Create and enforce a single, standardized sales funnel across teams and markets
Establish Salesforce as the sole source of truth for all revenue activity
Improve conversion rates, deal velocity, and forecast predictability
Reduce performance variability by standardizing sales behaviors
Define the end-to-end sales funnel with clear, auditable stage criteria
Establish required activities, artifacts, and exit criteria for each stage
Enforce consistent funnel usage across all sales teams without exception
Eliminate subjective stage movement and intuition-based forecasting
Enforce Salesforce usage as a requirement for pipeline credibility
Define standards for complete, accurate, and acceptable opportunity data
Ensure pipeline reviews, forecasting, and coaching occur within Salesforce
Partner with Sales Leadership and IT while retaining ownership of adoption and discipline
Hold sales managers accountable for
Funnel hygiene and data integrity
Activity discipline and stage-based execution
Coaching aligned to defined funnel stages
Conduct weekly inspection and review cycles
Establish clear expectations, consequences, and performance standards
Lead weekly execution-focused reviews centered on:
Funnel coverage and health
Stage-to-stage conversion rates
Deal velocity and aging
Bottlenecks and failure points
Eliminate forecast-only calls
Replace anecdotal storytelling with data-driven inspection and action
Teach teams how to sell effectively within the defined funnel
Coach using real pipeline data rather than anecdotes
Reinforce behaviors that improve throughput and conversion
Identify skill gaps by funnel stage and address them systematically
Qualification
Required
Senior sales leadership experience in sales-led organizations
Proven success enforcing structured sales processes and CRM adoption
Deep, hands-on Salesforce experience in operational sales environments
Demonstrated ability to drive behavior change across established teams
Comfort with inspection, standards, and accountability-driven leadership
Preferred
Experience in private equity–backed or execution-focused organizations
Leadership experience across multiple teams or locations
Background in Sales Operations, Enablement, or RevOps with progression into line leadership
Benefits
Comprehensive benefits package, including health insurance
Retirement savings plans
Paid time off
Company
Outova (Blackford Capital Company)
Outova is the ultimate destination for transforming outdoor spaces.
Founded in 2024
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase