Fora Financial · 1 day ago
Marketing Data Analyst
New York, NY
Full-time
Hybrid
Entry Level
1+ years expFora Financial is a leading provider of flexible financing to US businesses, having supported over 55,000 businesses nationwide since its inception in 2008. They are seeking a Marketing Data Analyst to analyze marketing tactics and generate actionable insights to improve customer acquisition and retention strategies through data analysis and reporting.
BankingFinanceFinTechLending
Responsibilities
Analyze performance across marketing channels ( direct mail, email, digital, social ) and generate insights to improve customer acquisition & retention
Write and optimize complex SQL queries to extract, merge, clean, and validate large datasets to support accurate reporting and analysis
Develop and maintain dashboards and reports to track marketing KPIs, pipeline impact, and ROI across multiple marketing channels
Design and measure A/B tests, lift studies, and cohort analysis to measure the effectiveness of new marketing tactics
Partner with key stakeholders to define KPIs, develop analytical approaches, and deliver actionable insights for business needs
Monitor and maintain data accuracy across CRM, analytics, and marketing platforms
Document data logic, assumptions, and metric definitions to support consistency and scalability of analytics efforts
Qualification
Required
Bachelor's degree in Mathematics, Statistics, Economics, Finance, Data Science, Computer Science, or a related quantitative field
1–3 years of experience in data analysis, revenue analysis, or related marketing analytics role
Strong analytical and problem-solving skills with high attention to detail
Ability to communicate insights clearly to both technical and non-technical stakeholders
Proficiency in SQL to query and analyze data (e.g., SELECT, JOIN, GROUP BY)
Experience with reporting & analytics in Microsoft Excel or Google Sheets, including pivots, lookup functions, charts, and intermediate to advanced formulas
Experience building and maintaining dashboards in Tableau, Power BI, or similar BI tools
Preferred
Proficiency in Python, R or another coding language with experience using statistical packages to analyze data
Experience using Digital Ads platforms (Google Ads, TradeDesk, Meta Ads) for reporting & performance analysis
Hands-on experience with common Marketing tech/services (i.e. Salesforce, LiveRamp, Google Analytics)
Experience with cloud-based data warehousing (Snowflake, Redshift, BigQuery)
Experience with media-mix or multi-touch attribution models
Benefits
Attractive company subsidized Medical, Dental and Vision plans with leading insurance providers
401K Plan with Company Match
Life Insurance at No Cost to Employees
Generous Time Off Plan Including Rollover Vacation Days
Health Care and Dependent Care Flexible Spending
Hybrid or remote working model
Company
Fora Financial
Fora Financial provides flexible financing to small and medium-sized businesses to sustain and grow their enterprise.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$482.9MKey Investors
ATLAS SP PartnersTruist
2025-04-03Debt Financing· $16M
2024-12-10Debt Financing· $200M
2024-09-12Debt Financing· $126.9M
Leadership Team
Jared Feldman
Co-Founder - CEO
Daniel Smith
Co-Founder
Recent News
2025-09-17
2025-08-13
Seattle TechFlash
2025-08-08
Company data provided by crunchbase