Pressed Cafe · 5 days ago
Digital Marketing Manager
Greater Boston
Full-time
Hybrid
Senior Level
5+ years expPressed Cafe is a fast-casual restaurant brand seeking a Digital Marketing Manager who is passionate about brand, content, and customer connection. This hands-on role involves managing social media, website content, online reviews, and email marketing while driving growth and community engagement.
Restaurants
Responsibilities
Manage all social media platforms across multiple locations
Create and/or oversee photography and video content
Capture in-store moments, food, team culture, and launches
Plan content calendars and execute consistently
Stay ahead of trends while staying true to brand voice
Own all website content and updates, keeping our site fresh, current, and visually strong
Ensure accuracy across menus, locations, hours, and promotions
Continuously improve visuals, flow, and guest experience
Monitor and respond to online reviews across platforms, helping turn issues into loyalty moments
Work with operations to identify patterns and insights
Implement and optimize local SEO listings for all locations
Ensure consistent brand messaging everywhere guests find us
Build and manage email campaigns and automations
Support promotions, new launches, seasonal campaigns
Segment audiences and improve engagement over time
Work closely with ownership and Creative Director on messaging and tone
Maintain & update in store digital and OLO menus, making the menu look as good as it tastes
Improve visual presentation and clarity
Support new product launches and limited-time items
Partner with operations and culinary teams
Track performance across all digital channels
Identify and report on what’s working and what’s not
Continuously test, refine, and optimize
Manage digital guest communication
Bring hospitality into inboxes and DMs
Create systems for thoughtful, on-brand responses
Support a hospitality-driven digital experience (our hospitality doesn’t stop at the counter!)
Qualification
Required
5+ years in digital marketing or content-driven roles
Strong photography and video skills (phone + camera comfortable)
Deep understanding of social platforms and trends
Strong writing and storytelling ability
Highly organized and self-directed
Comfortable in fast-moving environments
Obsessed with brand consistency and detail
Preferred
Experience in restaurants, hospitality, retail, or lifestyle brands strongly preferred
Company
Pressed Cafe
Great People, Great Food, Great Coffee.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase