Capital One · 22 hours ago
Senior Associate, Marketing, BC&P, Creative Excellence & GTM
Richmond, VA
Full-time
Onsite
Mid, Senior Level
$96K/yr - $110K/yr
2+ years expCapital One is a leading information-based technology company focused on transforming banking through innovation and customer-centric solutions. The Senior Associate in Marketing will develop customer marketing strategies, manage complex campaigns, and collaborate with various teams to enhance marketing effectiveness and drive results.
Financial Services
No H1B
Responsibilities
Develop insight-driven Customer Marketing strategies and campaigns, which includes making recommendations on what marketing channels we should use, what marketing creative should look like, and what marketing testing we should do
Lead launches of several large and complex marketing initiatives and campaigns, from intent development to execution
Help drive more and optimized usage of key Martech platforms, which includes owning the launch of some new platform use cases
Work cross-functionally with a variety of partners that include, but are not limited to, Campaign Operations, Business Analysts, Tech teams, Product teams, Legal & Compliance, 3rd party vendors and more
Write clear and concise test documents and test plans
Translate and communicate business goals into effective creative briefs
Read, interpret, and use data (inclusive of visualization) to make informed decisions
Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule
Lead research work streams that drive actionable insights for our business or marketing teams
Analyze customer behavior data to identify opportunities and optimal segments to optimize marketing tests and strategies
Contribute to articulating the future state of how we want marketing to work at Capital One, particularly driving how our marketing strategy evolves
Proactively identify marketing opportunities for expansions, optimizations and improvements based on industry trends and marketing best practices
Qualification
Required
Bachelor's Degree or Military experience
At least 2 years of Marketing experience
At least 1 years of Customer Marketing experience
Preferred
Masters Degree in Marketing, Business or Communications
3+ years of Marketing experience
2+ years of Customer Marketing experience
At least 1 year of experience with Marketing technology tools and platforms
Benefits
Performance based incentive compensation
Cash bonus(es) and/or long term incentives (LTI)
Comprehensive, competitive, and inclusive set of health, financial and other benefits
Company
Capital One
Capital One is a financial services company that provides banking, credit card, auto loan, savings, and commercial banking services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.45BKey Investors
Berkshire Hathaway
2025-09-11Post Ipo Debt· $2.75B
2025-01-30Post Ipo Debt· $1.75B
2023-05-15Post Ipo Equity· $954M
Leadership Team
Daniel Arellano
Senior Vice President, Business Cards and Payments
Justin Burch
Senior Vice President
Recent News
Benzinga.com
2026-01-21
Business – Latest Financial & Stock Market News | New York Post
2026-01-20
Business News: Pasadena Star-News
2026-01-19
Company data provided by crunchbase