Solen Software Group · 5 days ago
Marketing Manager (Workforce Management Software)
United States
Full-time
Remote
Senior Level
5+ years expSolen Software Group is a performance-oriented organization that values career advancement and internal development. The Marketing Manager will build and execute an integrated go-to-market strategy to accelerate pipeline generation and establish AutoTime as a category expert in compliant workforce management, focusing on revenue growth across aerospace, defense, and advanced manufacturing verticals.
FinanceSoftwareVenture Capital
Responsibilities
Define and execute a comprehensive marketing strategy aligned with annual revenue goals, product roadmap priorities, and market expansion targets
Identify and size high-impact demand generation opportunities within target verticals (aerospace, defense, manufacturing, etc.) and prioritize campaigns based on ROI, feasibility, and sales readiness
Develop clear positioning and messaging around AutoTime's core differentiators: compliance expertise (DCAA, FAR, DFARS, CAS), time and attendance mastery, and labor tracking for regulated industries
Own integrated demand generation strategy spanning digital channels (SEO, SEM, paid social, email, marketing automation), events, account-based marketing, and partner channels
Partner closely with sales leadership to define pipeline targets, MQL/SQL conversion metrics, and SLA between marketing and sales, ensuring accountability to revenue goals
Develop and execute campaigns targeting key accounts and buying committees in core verticals, using a mix of inbound and outbound tactics
Build and manage marketing automation and lead nurturing workflows to support complex, multi-touch enterprise buying cycles
Create and maintain a compelling content strategy (website, case studies, whitepapers, webinars, blogs, thought leadership) that demonstrates AutoTime's expertise in labor compliance, time and attendance, and workforce visibility
Oversee website strategy, design, optimization, and user experience to ensure it effectively communicates value, supports SEO, and converts visitors to leads
Ensure brand consistency and clarity across all marketing touchpoints and customer-facing materials
Partner with product and engineering leadership to understand roadmap and new features, translating capabilities into customer value propositions and sales enablement content
Develop competitive analysis and positioning to differentiate AutoTime in the workforce management and time and attendance markets
Create and maintain sales collateral, data sheets, ROI calculators, and presentation materials that support the sales team in closing deals
Plan and execute industry events, trade shows, and webinars to increase brand visibility and generate qualified pipeline in target verticals
Identify and manage marketing partnerships (resellers, technology partners, industry associations) to extend reach and credibility
Build relationships with industry influencers, analysts, and media to support thought leadership and brand building
Establish and track comprehensive marketing KPIs: pipeline created, MQL/SQL volume, conversion rates, CAC, LTV, and revenue influenced
Build reporting dashboards and provide regular insights to leadership on marketing performance, spend allocation, and ROI by channel and campaign
Use data to continuously optimize campaign mix, budget allocation, and tactics to maximize pipeline and revenue contribution
Recruit, hire, and develop a small, high-performing marketing team (or manage a mix of internal staff and external agencies) to execute the marketing plan
Set clear priorities, build repeatable processes, and establish accountability for results across the team
Mentor team members on demand generation, content strategy, and customer-centric marketing
Qualification
Required
5 years of B2B SaaS or enterprise software marketing experience, with at least 3 years in a leadership role owning pipeline and revenue-aligned marketing
Proven track record building and scaling integrated demand generation programs from the ground-up that support complex enterprise sales cycles and drive measurable pipeline and revenue impact
Deep hands-on experience with marketing automation, CRM, digital marketing channels (SEO, SEM, paid social, email), and marketing analytics
Strong content strategy and storytelling skills, with ability to translate technical software capabilities into clear value propositions for executives and end users
Data-driven mindset with ability to define KPIs, build dashboards, analyze performance, and optimize campaigns based on insights
Preferred
Experience with workforce management, HCM, ERP, or labor-related software solutions
Experience marketing to industrial, manufacturing, aerospace, defense, or regulated compliance-heavy industries, or to enterprise organizations with stringent audit and compliance requirements
Background in account-based marketing (ABM) or multi-touch campaign orchestration
Experience in a growth-stage or scaling software company with entrepreneurial energy and hands-on execution
Familiarity with regulated industries and the buying processes associated with compliance-critical software
Track record hiring and developing marketing talent
Company
Solen Software Group
Solen Software Group acquires and grows software businesses, focusing on enterprise B2B markets.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Alexander Hatch Spencer
Founder & CEO
Company data provided by crunchbase