Under Armour · 1 day ago
Lead, Americas Marketing - Category
Baltimore, MD
Full-time
Hybrid
Mid, Senior Level
$111K/yr - $138K/yr
5+ years expUnder Armour is committed to empowering those who strive for more, and they are seeking a strategic and creative marketing individual to join their team as Lead, Marketing + Activations. This role involves executing integrated marketing plans, collaborating with internal teams and external agencies, and leveraging athlete partnerships to enhance brand impact.
ApparelDelivery ServiceFitnessInnovation ManagementInternetShoppingSporting Goods
No H1B
Responsibilities
Execute integrated marketing plans that translate creative concepts into campaigns across social, experiential, and traditional channels
Support collaboration with internal teams (creative, media, product, digital) and external agencies to ensure campaigns are delivered on time and aligned with brand objectives
Support social-first initiatives by applying platform best practices and emerging trends to enhance reach and engagement
Prepare and share campaign updates and performance insights with cross-functional partners to maintain alignment and inform future strategies
Assist in leveraging athlete partnerships within campaigns, events, and social storytelling to amplify brand impact
Foster a collaborative team culture that values creativity, curiosity, and strong cross-functional relationships
Qualification
Required
Bachelor's degree with typically 5-8 years of relevant experience OR Master's degree with typically 5 years of relevant experience OR Typically 10 years of relevant experience without degree
2-3 years of experience in brand marketing, integrated marketing, social media strategy, or related fields
Proven ability to support develop and execute multi-channel marketing campaigns across social, experiential, and traditional platforms
Strong cross-functional collaboration skills, with experience working closely with creative, media, product, digital, and agency partners
Deep understanding of social platforms, emerging trends, content best practices, and audience behavior
Ability to present and influence at multiple levels of the organization—clear communicator with strong storytelling skills
Strong strategic thinking paired with the ability to manage details, timelines, and deliverables
Demonstrated creativity and a passion for staying connected to culture, trends, and consumer insights that shape modern marketing
Ability to thrive in a fast-paced, cross-functional environment with multiple projects and shifting priorities
Strong organizational skills and the ability to translate ideas into actionable plans
Preferred
Experience working with athletes, creators, or talent is a plus; ability to integrate them into campaigns in an authentic and brand-right way
Benefits
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Company
Under Armour
Under Armour is a manufacturer of footwear, sport, and casual apparel.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$567.4MKey Investors
Fairfax Financial HoldingsBDT & MSD Partners
2026-01-02Post Ipo Secondary· $67.4M
2025-06-17Post Ipo Debt· $400M
2023-05-31Post Ipo Secondary· $100M
Leadership Team
Kevin Plank
Founder, President & CEO
Colin Browne
Chief Operating Officer
Recent News
2026-01-22
2026-01-20
Company data provided by crunchbase