Xylem · 4 days ago
Manager, Vertical and Solutions Marketing
Charlotte, NC
Full-time
Onsite
Mid, Senior Level
$95K/yr - $115K/yr
8+ years expXylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact. The Manager of Marketing will support the growth strategy of assigned verticals, products, and solutions through the development and execution of strategic marketing plans that drive demand and build brand awareness.
Professional ServicesSporting GoodsTravel
No H1B
Responsibilities
Vertical, Product & Solutions Marketing: Build and execute strategic marketing plans for assigned verticals and sales organizations, aligning with growth objectives. Develop go-to-market (GTM) strategies for new products and solutions for regional activation while overseeing global upscaling. Partner with Product and Vertical leaders to define positioning, messaging, and value propositions that differentiate offerings. Create priority sales enablement tools and collateral to support revenue growth
Demand Generation & Campaign Execution: Design and implement multi-channel demand generation campaigns (email, digital ads, webinars, events) to drive qualified leads and pipeline growth for assigned geographical region. Optimize the marketing funnel, manage automation and lead nurturing workflows, and track campaign performance for continuous improvement
Marketing Communications & Brand Building: Develop integrated campaigns that reinforce brand positioning and product and solutions messaging. Create content for blogs, videos, case studies, social media, and thought leadership. Ensure brand consistency across all channels and manage event marketing and PR initiatives to boost visibility
Cross-Functional Collaboration: Work closely with sales, product management, operations, business development, and communications team members. Serve as a liaison between product, vertical, and sales teams, leveraging Xylem’s internal network and external vendors as needed
Customer Insights & Research: Support voice of the customer research, develop customer personas, and understand customer journeys and competitive landscape. Apply insights to refine marketing strategies and messaging
Budget & Performance Management: Manage assigned budget, develop reporting related to marketing impact, and ensure on-time delivery of marketing plans and achievement of marketing qualified leads (MQLs), sales qualified leads (SQLs), and Thought Leadership objectives
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field; MBA preferred
8+ years of experience in developing and executing marketing strategies in a matrixed work environment
Preferred
Experience with B2B industrial marketing
Benefits
Medical
Dental
Vision plans
401(k) with company contribution
Paid time off
Paid parental leave
Tuition reimbursement
Company
Xylem
Xylem is the global leader in advanced technologies, solutions and services that address the world’s biggest water challenges.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bill Grogan
Senior Vice President and Chief Financial Officer
Matt Latino
VP, Finance and Segment CFO Americas, Applied Water Systems and Measurement & Control Solutions
Recent News
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