Marketing Automation Manager jobs in United States
cer-icon
Apply on Employer Site
company-logo

SalaryGuide · 22 hours ago

Marketing Automation Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$60K/yr - $80K/yr

SalaryGuide is a marketing-focused career platform seeking a Marketing Automation Manager. The role involves developing and managing marketing automation workflows, optimizing email campaigns, and analyzing campaign performance to align with revenue goals.

Marketing & Advertising
Hiring Manager
Dmitrii Anikin
linkedin

Responsibilities

Develop, implement, and manage marketing automation workflows across multiple channels
Optimize email campaigns for engagement, conversions, and deliverability
Segment audiences and personalize messaging based on behavior and data
Work with sales and marketing teams to align campaigns with revenue goals
Analyze campaign performance and provide actionable insights
Stay up-to-date with marketing automation trends and tools
Oversee CRM integrations and lead scoring strategies

Qualification

Marketing automation platformsCRM systemsEmail marketing strategyAnalytical skillsProject managementSQLAI-driven personalizationWeb analytics

Required

Proficiency with marketing automation platforms (Salesforce Marketing Cloud, Pardot)
Strong understanding of CRM systems and lead management (Salesforce)
Experience with email marketing strategy and A/B testing
Analytical skills to interpret campaign data and metrics
Excellent project management and organizational skills
Ensure email campaigns adhere to best practices and legal requirements, such as GDPR and CAN-SPAM regulations
Implement and improve deliverability best practices
Champion accessibility and responsive design standards in all email templates

Preferred

Knowledge of SQL or data querying
Experience with AI-driven personalization tools
Familiarity with web analytics and tracking

Benefits

Remote first work environment
Health, Dental, Vision, Life and Disability Insurance options available day one.
401K - with match and immediately vested.
17 company holidays, 2 floating holidays plus competitive paid time off policy
Internal Advancement Opportunities

Company

SalaryGuide

twitter
company-logo
SalaryGuide.com is the industry's first dedicated career platform for marketing professionals.
dateFounded in 2025
people-size2-10 employees
web-link
https://salaryguide.com/

Funding

Current Stage
Early Stage
Company data provided by crunchbase