Zips Car Wash LLC · 1 day ago
Digital & Marketing Specialist
Plano, TX
Full-time
Onsite
Entry, Mid Level
2+ years expZips Car Wash is seeking a Digital & Marketing Specialist to provide broad support for all operating units and brands across multiple marketing disciplines, primarily focusing on hands-on digital marketing implementation. The role involves planning, creative design, copywriting, and reporting for various campaigns and initiatives, requiring collaboration with cross-functional teams.
AutomotiveCommercialMobile Apps
Responsibilities
Reporting and General Marketing Support
Collaborate on reporting and performance dashboards to monitor campaign results across multiple communication channels and synthesize insights
Coordinate campaign assets, timelines, and approvals across departments and vendors for various channels and campaigns
Research digital trends, tools, and competitive activity to support innovation and propose improvements or enhancements to department efforts
Provide graphic design and copywriting support for department initiatives, adhering to brand content and visual guidelines
Support events and special projects across other marketing verticals like Field Marketing and Brand Marketing as needed
Salesforce CRM, Email and SMS Communication Support
Participate in the planning of email and SMS communications, including maintaining a calendar of planned activity
Participate in the creation of key automations and monitor performance post-deployment to ensure maximum efficacy and optimize as needed
Create and deploy email and SMS communication according to industry best practices and monitor performance to optimize current and future activity
Website Management and Search Engine Optimization (SEO)
Gain familiarity with the website content management system (CMS) in order to execute site design and UX adjustments in collaboration with IT
Manage updates to website content for company or business programs and initiatives and to improve user experience
Collaborate on SEO efforts and execute appropriate adjustments or recommendations
Mobile App and Business Listings Management Support
Maintain business listings by updating information, scheduling posts and announcements, uploading photos, and contributing to reviews management
Support mobile app programming and communication initiatives by creating assets, copywriting, and working directly in the platform to deploy
Qualification
Required
High school diploma or equivalent required
2+ years of experience in a corporate digital marketing type role with a focus in digital marketing disciplines, or a combination of experience and digital marketing certifications (Inbound, Google, etc.)
Positive, resilient, organized and detailed with ability to manage multiple projects and frequently-changing priorities and/or timelines, and time-constraints
Thorough and effective communicator, providing status updates and leading check-ins as needed to ensure on-time and on-brand delivery
Intermediate copywriting and graphic design skills, including experience with design platforms like Canva
Familiarity with SEO, website CMS tools, Google Analytics, local search, Meta Business Suite, social media monitoring and CRM systems
A desire to understand the shifting search landscape as it relates to AI (generative engine optimization)
Self-starter with a service/support mentality and the ability to work quickly and accurately, both independently and in a team environment
Organized working approach with strong attention to detail, process, and follow-through
Interest in, passion for, or first-hand experience with CRM platforms, principles, strategies, and best practices
Preferred
Bachelor's Degree in Digital Marketing discipline
Experience in Salesforce Marketing Cloud
Company
Zips Car Wash LLC
ZIPS Car Wash, headquartered in Plano, Texas, is the largest privately held car wash operator nationwide, operating more than 200+ locations across 23 states.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$70MKey Investors
Atlantic Street Capital
2024-06-10Private Equity· $70M
2022-05-17Private Equity
2020-05-13Private Equity
Leadership Team
Gene Dinkens
Chief Executive Officer
Jim Forson
Chief Financial Officer
Recent News
2025-11-18
Company data provided by crunchbase