Sam Aguiar Injury Lawyers · 1 day ago
Chief Marketing Officer (CMO)-Personal Injury Law Firm
Louisville, KY
Full-time
Onsite
Director/Executive
$225K/yr - $225K/yrSam Aguiar Injury Lawyers is a highly regarded personal injury law firm specializing in auto, truck, and motorcycle injury accident cases. They are seeking a Chief Marketing Officer to cultivate and operate a multi-million-dollar omnichannel marketing strategy, manage teams, and drive significant lead generation and conversion improvements.
Law Practice
Responsibilities
Cultivate, own, and operate a multi-million-dollar omnichannel marketing strategy
Manage vendors, build internal teams, run campaigns, and implement necessary systems and software to significantly increase leads and conversions
Close, on-site collaboration with local partners and teammates is essential, particularly in the first 4–6 months
Develop and execute campaigns that are data-driven, rigorously tested, and meticulously tracked
Proven experience managing and optimizing 7-figure marketing budgets
Craft compelling messages that resonate with the target audience, proven by conversion data
Build and lead a top-tier team of creators, designers, and analysts
Oversee the branding development and growth of the Lexington boutique firm, working closely with a fractional partner or specialized agency
Optimize the firm's presence across all platforms (not limited to Google)
Enhance visibility on GBP, YouTube, LinkedIn, and general organic social media
Website optimization, technical fixes, SEO
Content creation, refreshing, remixing (lo-fi and hi-fi)
Development and enhancement of growth initiatives for Lexington, trucking, Spanish, and surrounding counties in Louisville DMA
Leading community campaigns and managing sponsorships
Driving business-to-business marketing initiatives
Selection/creation/refinement of AI tools for efficiency (content repurposing, data extraction, etc.)
Build and maintain accurate, current performance dashboards across all channels
Qualification
Required
Close, on-site collaboration with local partners and teammates is essential, particularly in the first 4–6 months
Strong leadership for creative direction, brand development, team hiring, partner meetings, and rapid campaign execution
Proven experience managing and optimizing 7-figure marketing budgets
The ability to craft compelling messages that resonate with the target audience, proven by conversion data
Thrives and remains effective in a high-volume, high-accountability environment
A drive to outperform competitors, taking it personally when their campaigns succeed
A relentless focus on transforming opportunities into compelling content and maximizing its leverage
An early adopter and proficient user of AI tools, leveraging these resources for efficiency, speed, and insights
Skilled in recruiting, developing, and managing both internal and external talent
Possesses a robust network of contacts for rapid access to resources like freelancers, media experts, editors, and data analysts
Deep understanding of the personal injury sector, with a track record of overseeing high-performing campaigns
Development of a refined, comprehensive brand kit
Optimization of the budget and creation of an efficient execution plan
Establishment of reporting dashboards and key performance indicators (KPIs)
Development of internal/external creative and social teams
Selection, retention, and management of trusted vendors and agency partners
Refinement of the firm's core messaging and brand creative
Development/refinement of AI-leveraged tools to enhance efficiencies, repurpose content, and extract data
Overseeing the modeling, creative design, buying, and monitoring of all paid advertising
Overseeing the branding development and growth of the Lexington boutique firm
Optimizing the firm's presence across all platforms
Website optimization, technical fixes, SEO
Content creation, refreshing, remixing (lo-fi and hi-fi)
Development and enhancement of growth initiatives for Lexington, trucking, Spanish, and surrounding counties in Louisville DMA
Leading community campaigns and managing sponsorships
Driving business-to-business marketing initiatives
Selection/creation/refinement of AI tools for efficiency
Preferred
Analytics & SEO: Google Analytics 4, Google Search Console, SEMrush (or similar), RankMath (or similar SEO management tools)
Advertising: Google Ads, Meta Ads
Tracking & Management: Callrail, Google Tag Manager, Screaming Frog, Salesforce
Web & Content: Wordpress, Canva
Benefits
Comprehensive package including fully paid health and dental
401(k) with company match
Company
Sam Aguiar Injury Lawyers
Sam Aguiar Injury Lawyers is Kentucky’s top-rated personal injury law firm.
Founded in 2010
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase