The Pack Labs · 21 hours ago
Head of Marketing Operations - Hemp / CPG Brands - Remote
United States
Full-time
Remote
Director/Executive
$150K/yr - $180K/yr
8+ years expThe Pack Labs is a leader in the cannabis and hemp industry, and they are seeking a Head of Marketing Operations to lead their marketing team. This role focuses on building efficient marketing systems and workflows, managing data and performance metrics, and collaborating cross-functionally to achieve growth goals.
Consumer Goods
Responsibilities
Lead the full marketing ecosystem - paid media, lifecycle, creative ops, analytics, and trade
Build and manage the systems that make marketing run smarter, faster, and more profitably
Own marketing data, forecasting, and performance dashboards; translate insights into strategy
Oversee all growth channels (Meta, Google, SEO, affiliates, influencers, lifecycle)
Architect scalable workflows and reporting processes across departments
Collaborate cross-functionally with Sales, Product, and Finance to align forecasts and growth goals
Partner with the creative team to translate performance data into winning campaigns
Build, mentor, and develop a high-performing marketing team that thrives on accountability and innovation
Qualification
Required
8–12 years of experience in marketing operations, growth, or performance leadership
Strong data fluency - you live in dashboards and use metrics to drive every move
Exceptional leadership, communication, and project management skills
Hands-on execution mindset - you're equally comfortable strategizing and rolling up your sleeves
Expertise in acquisition channels and analytics tools (Meta, Google Ads, Looker, GA4, Klaviyo, Shopify, etc.)
Process-driven operator who brings structure, accountability, and results
Preferred
Experience scaling brands within restricted product categories (Cannabis, Alcohol, Supplements, etc.)
Benefits
Unlimited PTO
401(k)
Comprehensive health coverage
Company
The Pack Labs
The Pack Labs is redefining the future of hemp-derived products with groundbreaking innovation and an unwavering commitment to excellence.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase