NEOGOV · 6 days ago
Executive Director of Access & Outreach
Snow College - Ephraim, UT
Full-time
Onsite
Lead/Staff, Director/Executive
$108K/yr - $114K/yr
3+ years expSnow College is seeking a visionary and collaborative leader to serve as Executive Director of Access and Outreach, a pivotal role charged with advancing the College’s enrollment and access goals. This position provides executive oversight of Admissions and is responsible for creating a seamless, student-centered pathway from prospect to enrollment through strategic utilization of data and outreach efforts.
GovTechHuman ResourcesInformation TechnologySoftware
Responsibilities
Serve as acting Director of Admissions, providing strategic oversight of admissions recruitment and processing functions, each led by Managers
Lead the strategic use of the College’s CRM platform and enrollment data systems as central enrollment management tools, supporting recruitment planning, application tracking, forecasting, and yield strategies
Oversee enrollment data tracking across the recruitment funnel, including inquiry generation, applications, admits, yield, and matriculation, to support proactive and informed decision-making
Analyze enrollment trends, pipeline performance, and market indicators to identify opportunities, risks, and emerging student populations
Ensure consistent and effective CRM utilization across admissions teams to manage prospect, applicant, and admitted student pipelines
Establish workflows, standards, and best practices to ensure data accuracy, compliance, and alignment with institutional enrollment goals
Partner with reporting, institutional research, and technology teams to develop dashboards, reports, and predictive insights that guide operational adjustments and long-term enrollment strategy
In partnership with the Vice President of Student Affairs and Enrollment Management, oversee the College’s strategic enrollment plan and coordination efforts
Coordinate a comprehensive, integrated approach to access and outreach that aligns admissions, financial aid, scholarships, and global recruitment efforts
Use enrollment and affordability data to help identify and reduce barriers to access for diverse student populations
Ensure prospective students receive clear, coordinated messaging and support related to affordability, financial assistance, access, and enrollment pathways
Oversee all aspects of prospective student outreach and recruitment in coordination with reporting teams and stakeholders across campus
Develop and execute recruitment strategies informed by enrollment data, market analysis, and CRM insights to expand access and attract new and emerging student audiences, including traditional, nontraditional, online, and international students
Guide the planning and execution of recruitment travel, events, partnerships, and outreach initiatives aligned with enrollment priorities and data-informed goals
Build and maintain strong, positive relationships with regional education partners, including school district superintendents, high school principals, counselors, and other key influencers, to support recruitment pipelines, dual and concurrent enrollment, early outreach, and college access initiatives
Oversee the development and execution of CRM-driven, segmented communication plans for prospective students across all stages of the enrollment funnel
Ensure recruitment communications leverage CRM capabilities for personalization, automation, and timing to increase engagement, application completion, and enrollment yield
Partner with the College’s marketing partner and the Creative Services Department to align recruitment marketing campaigns with enrollment data, CRM communication flows, and prospect behavior insights
Use CRM analytics and enrollment performance metrics—including engagement, conversion rates, and yield—to evaluate the effectiveness of recruitment marketing efforts and inform strategic adjustments
Ensure consistent, compelling, and student-centered messaging across digital, print, and in-person recruitment channels
Provide direct supervision and strategic leadership to the Director of Financial Aid and Scholarships, the Director of the Center for Global Engagement, the Admissions Processing Manager, and the Admissions Recruitment Manager
Serve as a member of the Student Affairs Executive Leadership Team, contributing to division-wide planning, policy development, and strategic decision-making informed by enrollment data and trends
Report directly to the Vice President of Student Affairs and Enrollment Management
Serve on and lead institutional committees, task forces, and working groups related to outreach, recruitment, enrollment planning, and student success initiatives
Qualification
Required
Bachelor's degree from an accredited institution
Minimum of three years of professional experience in higher education admissions operations, enrollment management, and/or sales and marketing
Demonstrated experience using data and analytics to inform strategic decisions and improve outcomes
Experience successfully leading teams and managing complex, cross-functional initiatives
Strong analytical, communication, and relationship-building skills
Preferred
Master's degree in higher education administration, business, marketing, or a related field
Experience supervising admissions, financial aid, scholarship, or recruitment-related functions
Demonstrated experience using CRM systems and enrollment data to support recruitment strategy, forecasting, and prospect communications
Professional experience in sales, marketing, or business development, particularly in roles requiring relationship-building, pipeline management, and performance-based outcomes
Benefits
Medical
Dental
Vision
Life and disability insurance
Retirement
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Company
NEOGOV
NEOGOV is the leading provider of workforce management software uniquely designed for the public sector, education, and public safety.
501-1000 employees
H1B Sponsorship
NEOGOV has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (13)
2024 (10)
2023 (10)
2022 (18)
2021 (14)
2020 (16)
Funding
Current Stage
Late StageTotal Funding
$700MKey Investors
Warburg Pincus
2025-07-28Secondary Market· $700M
2025-07-28Acquired
2021-06-02Private Equity
Leadership Team
Shane Evangelist
CEO
Brandon McDonald
Head Of Marketing
Recent News
Canada NewsWire
2025-11-14
2025-11-14
Government Technology US
2025-10-31
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