RHP Properties · 5 days ago
Social Media Manager
Farmington Hills, MI
Full-time
Onsite
Entry, Mid Level
2+ years expRHP Properties, headquartered in Farmington Hills, Michigan, is the nation's largest private owner and operator of manufactured home communities. They are seeking a creative and organized Social Media Manager to elevate their brand and support key business priorities through effective social media strategies and engagement.
Financial ServicesReal Estate
Responsibilities
Develop and execute a social media strategy aligned with company goals (occupancy, resident satisfaction, reputation management, recruiting, and brand awareness)
Create monthly content calendars for corporate channels and community pages
Identify content opportunities around community amenities, events, resident spotlights, employee features, home listings, and reinvestment/capital improvements
Maintain brand consistency across all platforms and locations
Create engaging content using photos, videos, reels, stories, and short-form content
Film and edit content onsite (or through onsite staff submissions) including tours, event highlights, testimonials, and “day in the life” style content
Produce high-quality, on-brand graphics and templates for community-level use
Monitor and respond to DMs, comments, and messages in a professional, timely manner
Coordinate with operations teams to escalate resident concerns or urgent issues appropriately
Support reputation initiatives by encouraging reviews and highlighting positive resident experiences
Help guide community teams on best practices for customer-friendly online engagement
Assist in launching and managing paid social campaigns for leasing, home sales, and job recruitment
Coordinate with leasing teams to create promotional content for available homes, move-in specials, and seasonal campaigns
Support lead-focused funnel initiatives when needed (clicks, forms, calls)
Track performance and adjust campaigns to improve engagement and results
Build strong relationships with Community Managers to source content, promote events, highlight improvements, and capture success stories
Partner with Human Resources on recruiting campaigns and employer-brand content that reflects RHP culture
Work with marketing and leadership teams to align messaging with company priorities, announcements, and milestones
Provide simple content capture guidance for onsite teams (what to shoot, how to submit, what works best)
Track and report key metrics (reach, engagement, clicks, lead volume, sentiment)
Provide monthly reporting with insights, trends, and recommendations
Monitor competitor activity and emerging social trends relevant to housing, property management, and recruiting
Use performance data to refine and optimize content strategy
Perform other duties as assigned
Qualification
Required
Bachelor's Degree in Marketing or related field, or satisfactory combination of formal education and relevant work experience, required
Demonstrated ability to create engaging content (video + photo + editing)
Experience with social scheduling and analytics tools
Strong writing and storytelling ability with a consistent brand voice and attention to detail
Ability to work independently, manage multiple projects, and meet deadlines
Comfortable collaborating with onsite teams and capturing content in real community settings
Preferred
2+ years of social media management experience (multi-location or multi-brand experience strongly preferred)
Experience managing platforms such as Facebook (corporate + community pages), Instagram, TikTok, LinkedIn (corporate brand + recruiting), YouTube Shorts (preferred), and Google Business Profiles (as needed for reputation support)
Graphic design and video editing skills using Canva, Adobe Suite, CapCut, etc., preferred
Experience running paid social campaigns and optimizing for leads/results, preferred
Basic knowledge of SEO, Google Business Profiles, and online reputation management, preferred
Bilingual in English and Spanish, preferred
Benefits
Access to benefits including medical, dental and vision insurance
Short-term and long-term disability
Life insurance
Generous Paid Time Off and holidays
Flexible spending account
401K with company match
Company
RHP Properties
RHP Properties is a real estate company that offers financial and brokerage services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
R
Ross Partrich
CEO
Recent News
Company data provided by crunchbase