R\West · 2 days ago
Public Relations Account Executive
New York, NY
Full-time
Hybrid
Entry, Mid Level
2+ years expR\West is seeking an ambitious and detail-oriented Public Relations Account Executive to join its growing PR team, working across various sectors including fashion and lifestyle. The role involves supporting integrated PR and influencer efforts, managing media requests, and maintaining relationships with key editors.
AdvertisingWeb Design
Responsibilities
Monitor industry trends, client media and social coverage and competitor activity to inform proactive pitching and strategy
Fulfil and manage incoming media requests through the client
Support account team in maintaining aggressive account activity
Share notable press and social placements with clients and internal teams in a timely manner
Maintain monthly press trackers, recap reports, expected coverage documents, and media briefings
Create and maintain target media lists tailored to individual clients, launches, and initiatives
Develop and maintain relationships with key editors
Draft weekly pitches, with ongoing outreach to relevant media
Assist in the planning, execution and on-site support of events, press previews and activations
Support product seeding efforts, including ideation, tracking, follow-ups and logistics
Coordinate daily scheduling of client calls, internal and external meetings, virtual and in-person desksides, appointments, and collection previews
Qualification
Required
2-3 years of agency experience
Strong interest in — or hands-on experience within — the fashion and lifestyle industries
Bachelor's degree in PR, communications or another relevant degree
Collaborative team member and an out-of-the-box thinker who can bring together people, processes, and ideas to drive results
Highly organized with exceptional attention to detail, the ability to manage multiple tasks simultaneously, and meet tight deadlines
Proactive, self-motivated, and resourceful, with strong problem-solving skills
Excellent interpersonal communication skills and superior professional email etiquette
Solid knowledge of the evolving media landscape, with the creativity and confidence to contribute ideas
Established relationships with journalists across fashion, lifestyle, business and trade media
Experience monitoring social media channels and staying current on social platform trends and emerging talent
Comfortable working with trackers, recaps, and shared documents
Experience with media monitoring and events platforms such as Muck Rack and Launchmetrics
Proficiency in Microsoft Office Suite and Google Workspace
Company
R\West
We are an independently owned, integrated marketing agency that specializes in content-driven campaigns that elevate PR, social media presence, consumer engagement in the digital space and ultimately, sales.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Sean Blixseth
Chief Executive Officer
Elizabeth Morrow McKenzie
Partner + Executive Creative Director
Company data provided by crunchbase