Block+Tackle · 5 days ago
Consultant, Customer Experience Strategy
Atlanta Metro
Full-time
Hybrid
Mid LevelBlock+Tackle is a company that helps organizations turn customer intent into measurable growth. They are seeking a Consultant who can translate customer needs and behaviors into well-designed journeys and measurable marketing experiences, focusing on customer behavior, experimentation, and delivery.
ConsultingManagement ConsultingProfessional Services
Responsibilities
Design cross-channel customer journeys grounded in behavior, data, and business goals
Audit existing journeys and touchpoints to identify friction and opportunity
Define segmentation and targeting strategies using lifecycle and engagement data
Build tactical plans tied to real outcomes (conversion, retention, loyalty)
Form hypotheses and design experimentation frameworks (A/B, multivariate, triggers, holdouts)
Identify gaps in customer understanding and structure learning plans
Turn data into insights and recommendations—not just reporting
Understand how channels work together (email, SMS, push, web, paid, social, personalization)
Evaluate performance and help define KPIs that connect behavior to business impact
Recommend improvements to targeting, content, triggers, and orchestration
Own discrete workstreams or small projects with increasing independence
Participate confidently in client meetings and working sessions
Collaborate across strategy, analytics, creative, and execution
Begin mentoring Analysts—raising the quality of thinking and delivery around you
Deliver on time, raise risks early, and turn ambiguity into structure
Qualification
Required
Design cross-channel customer journeys grounded in behavior, data, and business goals
Audit existing journeys and touchpoints to identify friction and opportunity
Define segmentation and targeting strategies using lifecycle and engagement data
Build tactical plans tied to real outcomes (conversion, retention, loyalty)
Form hypotheses and design experimentation frameworks (A/B, multivariate, triggers, holdouts)
Identify gaps in customer understanding and structure learning plans
Turn data into insights and recommendations—not just reporting
Understand how channels work together (email, SMS, push, web, paid, social, personalization)
Evaluate performance and help define KPIs that connect behavior to business impact
Recommend improvements to targeting, content, triggers, and orchestration
Own discrete workstreams or small projects with increasing independence
Participate confidently in client meetings and working sessions
Collaborate across strategy, analytics, creative, and execution
Begin mentoring Analysts—raising the quality of thinking and delivery around you
Deliver on time, raise risks early, and turn ambiguity into structure
Builds and tests hypotheses, applies structured thinking, synthesizes data, and recommends actionable solutions
Understands sophisticated marketing practices, modern lifecycle strategies, segmentation, triggers, and 1:1-at-scale personalization (even without true 1:1 content)
Turns data and insights into compelling narratives that drive decision-making
Owns components of larger deliverables or leads small, well-defined projects with increasing independence
Participates in client meetings, communicates with confidence, and begins to serve as a go-to resource for questions on CX and marketing strategy
Plans and manages smaller workstreams reliably; consistently meets deadlines
Works across teams and solution areas to integrate strategy, analytics, creative, and execution
Begins to mentor and elevate Analysts, offering feedback and frameworks that improve their work
Company
Block+Tackle
Block+Tackle is a business consulting firm that provides customer strategy, architecture, experience operations, and marketing services.
Founded in 2013
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Marcus Henderson
Chief Operating Officer
Michele Grant
Founder + Partner + Solution Architect
Company data provided by crunchbase