LHH · 4 days ago
Marketing Manager (B2B)
Troy, MI
Full-time
Onsite
Senior Level
$90K/yr - $120K/yr
6+ years expLHH is seeking an experienced B2B Marketing Manager to lead a high-performing team and drive integrated marketing strategy across their product portfolio. This role involves partnering with Product, Engineering, and Sales to support growth initiatives and deliver effective campaigns across various channels.
Human Resources
Responsibilities
Lead the planning, development, and execution of integrated B2B marketing programs that support product awareness, lead generation, and sales enablement
Manage and develop a team of designers, content marketers and coordinators, providing clear direction, feedback, and workflow oversight
Oversee creative direction and brand consistency across all marketing assets, including digital content, print collateral, product literature, and sales tools
Own end‑to‑end tradeshow management, including booth design, messaging, logistics, pre‑show promotion, onsite presentation, and post‑show follow‑up
Partner with Product and Engineering to translate technical product details into clear, compelling customer value propositions
Collaborate with Sales to align messaging, support GTM priorities, and ensure marketing materials meet field needs
Lead go‑to‑market planning for new product development (NPD), including launch strategy, campaign execution, internal communications, and market rollout
Oversee digital marketing efforts including website updates, email campaigns, paid media, analytics, and content development
Manage print marketing projects, vendor relationships, and production schedules
Monitor campaign performance, track KPIs, and provide insights to guide continuous improvement
Maintain an organized, well‑sequenced project pipeline and ensure deadlines are consistently met
Support cross-functional initiatives and act as a key partner in driving organizational alignment around marketing priorities
Qualification
Required
6-10 years of B2B marketing experience in manufacturing, industrial, or technical product environments
Experience managing direct reports or leading a small creative/marketing team
Strong background in campaign development, creative direction, content creation, and brand management
Demonstrated success overseeing trade shows and field marketing activities
Familiarity with GTM planning, NPD workflows, and cross-functional product launch processes
Proficiency with digital marketing tools, analytics platforms, and content systems
Excellent project management, communication, and cross-functional collaboration skills
Ability to translate technical information into clear, customer-friendly messaging
Highly organized, detail-oriented, and comfortable working in a fast-paced onsite environment
Preferred
Bachelor's degree in Marketing, Communications, Design, or a related field
Company
LHH
At LHH, we believe work should be meaningful, fulfilling, and connected.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Dave Hilbig
President & CEO, OCM-LHH Utah, Wyoming
Ted Diven, MBA
CEO - OCM / Lee Hecht Harrison (ID, MT, NV)
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2025-05-17
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