Candlelight Homes · 1 day ago
Digital Content Specialist
Draper, UT
Full-time
Onsite
Senior Level
5+ years expCandlelight Homes is looking for an experienced Digital Content Specialist ready to work with a small team doing big things. The role involves managing the company's digital content, including website administration, social media campaigns, and integrated marketing initiatives to drive brand awareness and engagement.
Construction
Responsibilities
Manage WordPress website, create new landing pages, UTM codes, GTM tags, manage GBP, update images, content, layout, tags, pixels, etc. Create GA4 and Looker Studio reports, track UTM, monitor UX, user journey, etc
Analyze website traffic and usage, optimize content, metadata, URLs, assist with schema markup, etc
Develop and execute paid Google Ad campaigns to build awareness, drive qualified leads, and support sales goals
Manage paid social media ad campaigns, identify, vet, hire, and manage influencers, run UGC campaigns, manage paid ads, budgets, report results, and recommend improvements
Be the voice of the company by leading reputation management across all social channels, encouraging engagement, replying to all comments, solving any issues, and driving review campaigns
Plan and execute PR initiatives, identify opportunities, build media relationships, coordinate promotions and events, and analyze campaign performance
Develop and execute integrated marketing campaigns with internal team and outside agencies
Coordinate daily with designers, vendors, and internal teams, use project management software (Teamwork, Monday) to manage timelines, creative requests, and deliverables from concept to completion
Support digital strategy and execution, monitor performance with regular reports, and adjust campaigns to maximize ROI
Collaborate with designers, photographers, and videographers to produce high-quality content for digital channels that reflects brand voice and identity
Take an active role in event production and management for company, realtor, community, and prospective homeowner events
Stay current on digital trends, tools, agentive AI, and emerging channels to ensure the brand’s marketing remains fresh and effective
Organize and manage asset library, update images, archive dated assets, coordinate photo/video shoots of new products, and manage vendor agencies for 2D and 3D renderings
Manage promotional items, sales collateral, signage, flags, etc., monitor inventory levels, logs, and budgets
Strong understanding of StoryBrand marketing, creative collaboration, visual storytelling, and delivering engaging content while managing SEO and AI citations
Balance creative storytelling with data-backed strategy, maintaining a practical approach to execution while preserving the brand’s emotional and aspirational appeal
Attend meetings, work special events, and perform other duties as assigned
Qualification
Required
Must have at least 5 years of experience in paid digital marketing with strong expertise in web administration, GTM, SEO, PPC, GA4, paid social, and content management
Hands-on experience managing social media campaigns, ads, influencer relationships, UGC-driven campaigns, and reputation management
Company
Candlelight Homes
Candlelight Homes is builds quality new homes in Utah all along the Wasatch Front.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2018-01-18Acquired
Recent News
2025-07-16
Company data provided by crunchbase