SponsorUnited · 6 days ago
Manager, Field Marketing, Events & Webinars
United States
Full-time
Remote
Mid LevelSponsorUnited is the leading global sports and entertainment intelligence platform, delivering actionable data and insights to build stronger marketing partnerships. The Manager, Field Marketing, Events & Webinars will drive high-impact experiences to influence target brands and stakeholders, shaping a scalable strategy that generates pipeline and builds relationships.
Advertising PlatformsMarketingMedia and EntertainmentSponsorshipSports
Responsibilities
Build and execute a comprehensive Events, Webinars, and Field Marketing strategy across hosted experiences, third-party activations, executive forums, customer-led events, webinars, etc
Drive Account Based Marketing alignment through localized and account-specific activations that move priority targets through the funnel
Partner cross-functionally with Sales, Customer Success, and Marketing to drive pipeline and relationship-building through strategic event programming
Lead customer advocacy programming, including the identification of influencers, activation of speaker opportunities, and co-hosted events and webinars
Partner with Content Marketing to source stories, testimonials, and case studies from customer engagements and events, amplifying these across channels to support brand and sales efforts
Activate post-event engagement and content strategies by repurposing webinars, panels, interviews, and speaking sessions into scalable digital content and thought leadership
Measure what matters, report on pipeline impact, engagement, and ROI across all field efforts to inform ongoing strategy
Develop and manage playbooks for scalable execution of repeatable programs and tailored event experiences
Select and manage third-party events and sponsorships that best position SponsorUnited in front of strategic stakeholders
Act as an internal evangelist for the power of experiential and relationship marketing within a data-driven GTM motion
Qualification
Required
Experience in B2B marketing with a focus on Experiential & Event Marketing, including deep experience in developing and executing webinars and digital events, Field Marketing, and/or ABM in a high-growth or SaaS environment
Proven success in developing integrated campaigns that include live and virtual experiences tied to pipeline generation
Deep understanding of full-funnel marketing and account-based engagement
Strategic mindset with analytical rigor you love data and know how to extract insights that drive action
Excellent collaboration and communication skills, especially across Sales and CS
Willingness to travel approx 1x monthly for in-market events and meetings
Preferred
Experience in the sports, media, entertainment, or sponsorship sectors is a plus
Benefits
Competitive compensation
Strong benefits
Remote-first flexibility
Company
SponsorUnited
SponsorUnited is a sports and entertainment intelligence platform enabling brands, properties, and agencies to partner more effectively.
Founded in 2018
201-500 employees
H1B Sponsorship
SponsorUnited has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (2)
Funding
Current Stage
Growth StageTotal Funding
$39.15MKey Investors
Spectrum EquityVolta Global
2022-11-20Series A· $35M
2021-03-01Convertible Note· $2M
2019-11-05Convertible Note· $0.9M
Leadership Team
Bob Lynch
Founder & CEO
Arjun Nadkarni
Chief Technology Officer
Recent News
Sports Business Journal
2025-10-26
Arkansas Business — Business News, Real Estate, Law, Construction
2025-09-26
Company data provided by crunchbase