Tri Pointe Homes · 1 day ago
Digital Marketing Specialist
Houston, TX
Full-time
Onsite
Mid Level
3+ years expTri Pointe Homes is dedicated to insightful design and superior craftsmanship in homebuilding and customer experience. They are seeking a Digital Marketing Specialist to implement online campaigns and enhance brand awareness while engaging current homebuyers through various digital platforms.
Home ImprovementReal EstateReal Estate Investment
No H1B
Responsibilities
Collaborate with the Director of Marketing, the home office marketing team, advertising agencies, and third-party vendors to create and manage email campaigns, landing pages, website, and digital content, paid search, display, video, and social media advertising, leveraging the appropriate technical tools and optimizing user experience
Deliver on multiple digital marketing initiatives simultaneously
Analyze the performance of online marketing programs, make recommendations and take action to optimize results
Manage project risks, issues/problems, and activity progress to ensure project goals (e.g., deadline, scope, and quality) are achieved
Interact collaboratively with other internal home-building departments to gather input and materials to create digital assets, website, and email content
Work within all online budgets, review budget reports and trends with management and adjust plans accordingly
Assist with troubleshooting technical issues such as XML feeds and errors
Ensure all content adheres to corporate and regulatory compliance standards and secure necessary approvals of content when required
Other duties as assigned
Qualification
Required
Bachelor's degree in Marketing or equivalent business experience required
A minimum of 3 years of demonstrable expertise in digital marketing and demand generation role where you were responsible for hands-on execution of online branding, content development, and results
Proficient with marketing automation tools such as Marketo, HubSpot, Pardot, CRM tools such as Salesforce, Microsoft Dynamics, website CMS such as WordPress, a basic understanding of HTML, XML, and a general understanding of Google Analytics
Skilled in Adobe Creative Suite for graphics maintenance and other relevant tools
Strong grammatical and creative writing skills, ability to review and proof copy for marketing text for the web, email, and social
Up to date on the latest trends and technologies in digital marketing
Advanced knowledge of Microsoft Suites
Solid organization skills and a results-oriented, collaborative work style
Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
Self-motivated, highly driven, and fast learner
Preferred
Experience in Real Estate or equivalent B2C marketing work experience is highly preferred
Company
Tri Pointe Homes
TRI Pointe Homes. Our company’s core values of quality, integrity and excellence are the driving force behind innovative designs that It is a sub-organization of Tri Pointe Group.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
L
Linda Mamet
Executive Vice President & Chief Marketing Officer
Robert Norton
Division President
Recent News
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2026-01-22
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