MassMutual · 20 hours ago
Chief Growth Officer - MassMutual Federal Credit Union
Springfield, MA
Full-time
Hybrid
Director/Executive
10+ years expMassMutual Federal Credit Union is seeking a Chief Growth Officer (CGO) to lead their marketing and growth initiatives. This strategic role focuses on achieving organic membership growth, driving product adoption, and enhancing digital engagement while contributing to enterprise-wide strategy and decision-making.
FinanceFinancial ServicesInsuranceLife InsuranceRetirement
Responsibilities
Serve as a thought partner to the CEO and fellow executives, contributing to the Credit Union’s broader business models
Develop and execute marketing strategies that attract lifelong members, leveraging data, behavioral insights, and market intelligence to penetrate new and existing markets
Collaborate across departments to identify, price, and launch competitive financial products that meet evolving member needs, especially among younger generations
Spearhead digital marketing evolution, including automation, personalization, and omnichannel engagement
Elevate the Credit Union’s visibility by telling compelling stories about its impact, innovation, and member-first philosophy—beyond the traditional credit union narrative
Assess and evolve the marketing team’s structure, talent, and capabilities to align with the Credit Union’s strategic objectives and growth ambitions
Lead, administer, and analyze Net Promoter Score (NPS), Member Satisfaction Score (MSS), and Member Experience Score (MES) surveys, ensuring accurate and actionable insights. Identify trends, measure engagement, and provide regular reports to executive leadership and the Board, outlining key findings, opportunities for improvement, and strategic recommendations based on survey data
Be fully committed to the organization’s values of practicing positivity, being proactive & progressive, cultivating collaboration, growing & guiding, and being adaptable & resourceful
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
10+ years of progressive leadership experience in marketing, growth, or business strategy roles
Preferred
Advanced degree (MBA or equivalent) preferred
Demonstrated success driving measurable, sustainable above market growth (e.g., membership, revenue, market share)
Demonstrated experience driving engaged organic membership
Deep understanding of marketing ROI, pricing, forecasting, and financial modeling
Cross-functional leadership experience with marketing, product, digital, and/or retail operations
Experience building or optimizing digital marketing infrastructure, including CRM, automation, and analytics tools
Executive-level communication and storytelling ability across media channels
Track record of high-performing team leadership, change management, and organizational design
Experience collaborating with executive peers on enterprise-wide strategy
Benefits
Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
Access to learning content on Degreed and other informational platforms
Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits
Company
MassMutual
MassMutual is a mutual life insurance company that provides investment management and trust services.
5001-10000 employees
H1B Sponsorship
MassMutual has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (96)
2024 (94)
2023 (66)
2022 (115)
2021 (121)
2020 (73)
Funding
Current Stage
Late StageLeadership Team
Eddie Ahmed
Chairman, President & CEO
Roger W. Crandall
Chairman, President & CEO
Recent News
2026-01-18
2025-12-25
Company data provided by crunchbase