City of Mansfield, Texas Municipal Government · 1 day ago
Social Media Content Specialist - Community Engagement
Mansfield, Texas, United States
Full-time
Onsite
Mid, Senior Level
$56K/yr - $67K/yr
5+ years expThe City of Mansfield, Texas Municipal Government is seeking a Social Media Content Specialist to develop and manage digital content strategies for community engagement and tourism. This role involves creating engaging content across social media platforms, collaborating with various teams, and monitoring campaign effectiveness to enhance the city's reputation and foster community interaction.
GovernmentNon ProfitOffice Administration
Responsibilities
Create, curate, and manage engaging content across official City of Mansfield social media channels (Community Engagement, Mansfield Commission for the Arts, Historic Downtown Mansfield, and Visit Mansfield)
Develop multimedia content, including graphics, short-form video, photography, and copywriting, tailored to diverse audiences
Collaborate with the Tourism Manager and Community Engagement staff to promote tourism initiatives, events, attractions, and city programs
Support citywide events, festivals, and cultural programs through live social coverage, community interaction, and post-event storytelling
Ability to handle on-site and servicing of industry and event trade shows
Monitor analytics and coordinate with the Tourism Manager to prepare monthly reports to assess campaign effectiveness, audience growth, and engagement
Ensure content adherence to Mansfield’s brand standards and strategic goals for Tourism and Community Engagement
Track trends and best practices in digital communications for innovative content strategies
Respond to community inquiries and comments in a professional, timely manner, supporting transparency and resident engagement
Partner with Communications, Parks & Recreation, and Cultural Arts to create unified city campaigns
Qualification
Required
Demonstrated proficiency in writing, editing, graphics, and storytelling, with the ability to adapt tone for various audiences
Strong Proficiency in social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, X), analytics tools, and scheduling platforms
Experience with Adobe Creative Suite, Canva, or similar tools for visual content creation
Ability to manage multiple projects in a fast-paced environment and meet deadlines
Passion for community engagement, tourism, and showcasing Mansfield's unique character
Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field (or equivalent experience)
5-7 years of experience in social media management, content creation, or digital marketing, preferably within government, tourism, or community engagement sectors
Company
City of Mansfield, Texas Municipal Government
The official LinkedIn page for the city of Mansfield, Texas.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
G
Glenn McLelland
Deputy Chief Information Officer
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