David Yurman · 2 hours ago
Senior Director, Brand Marketing Strategy
New York, NY
Full-time
Hybrid
Director/Executive
$190K/yr - $215K/yrDavid Yurman is a celebrated American jewelry company founded in New York. They are seeking a Senior Director of Brand Marketing Strategy to develop and execute comprehensive marketing strategies that align with business goals and enhance customer engagement.
JewelryLifestyleProduct Design
Responsibilities
Go-to-Market Strategic Planning: Develop and execute comprehensive go-to-market strategies for product campaigns, ensuring alignment with business goals and market trends. This requires comprehensive 360 plans outlining how the product will be amplified or launched, promoted, and sold in the market. This involves setting goals, defining messaging, and identifying channels for reaching customers
Develop Marketing Campaigns per Channel: Develop clear marketing strategies to execute the campaigns across all critical customer facing channels including paid advertising, social, site, CRM (email etc.), Retail, Loyalty / VIC and more
Project Leadership to Execution: Lead and manage campaign launches from inception to market entry, coordinating cross-functional teams, defining timelines and setting clear objectives. Orchestrate the launch of the final launch of the campaign, monitoring its performance, and iterating on strategies based on feedback and market response
Product Positioning + Messaging: Working w/ the brand strategy team, Insights / Intelligence, and Creative teams to craft a compelling narrative around the product's unique value proposition and benefits to resonate with the target audience
Customer Engagement: Developing strategies to engage and retain customers post-purchase, ensuring a positive customer experience and fostering long-term relationships
Content Creation & Optimization: develop content strategy for campaigns and collaborate with cross functional teams to provide content strategies. Be the brand guardian to ensure creative is delivering on strategic messaging, optimized based on creative learnings and ensure cohesive look and feel aligned with brand image
Market Expertise: Utilize your in-depth knowledge of the US market to identify growth opportunities, target segments and competitive positioning. Deliver a plan to develop strong understanding of critical International markets
Market Intelligence: Work with internal Strategic Analytics teams and Agencies to unlock critical insights that increase an understanding of the target audience, market trends, competitors, and customer needs to shape the campaign and/or tentpole moment architecture and/or messaging. Consistently develop advanced customer insights to tailor campaign strategies that resonate with the unique needs and preferences of our customers
Market Research: Identify hypothesis to improve performance across Creative, Audience, Channel, Tactical Media etc. levers. Work with Insights / Intelligence and/or xFN partners (e.g., eComm) to build test/learn plan pre and during campaigns. Extract insights to optimize mid flight and to guide future campaigns
Performance Measurement: Implement metrics and KPIs to measure the success of go-to-market initiatives, and iterate on strategies based on data-driven insights. Work with Strategic Analytics to track performance and insights across all cross functional teams, and identify optimizations mid-flight, and for next campaign
Qualification
Required
Bachelor's degree in Business, Marketing, or a related field (MBA preferred)
Strong track record of managing product launches and cross-functional teams
Exceptional analytical, strategic and problem-solving skills
Excellent interpersonal and communication skills
Ability to adapt to a fast-paced and evolving business environment
Deep understanding of customer behavior and market dynamics
Proficiency in project management and budget control
Familiarity with relevant tools and technology for go-to-market execution
Benefits
Access to healthcare benefits
401(k) plan
Bonus
Employee discounts
Summer Fridays (corporate roles)
Generous paid time off
Sick time
More
Company
David Yurman
David Yurman Inc. is a privately held American designer jewelry company founded by David and Sybil Yurman and headquartered in NYC.
Founded in 1980
1001-5000 employees
H1B Sponsorship
David Yurman has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (8)
2023 (7)
2022 (1)
2021 (1)
Funding
Current Stage
Late StageLeadership Team
David William
CEO
Marcelo Tau
COO
Recent News
The Hollywood Reporter
2025-11-04
2025-09-24
Company data provided by crunchbase