M&T Bank · 1 day ago
Advertising Manager
Boston, MA
Full-time
Onsite
Senior Level
$104K/yr - $173K/yr
5+ years expM&T Bank is dedicated to fostering long-term positive brand recognition and loyalty through effective advertising strategies. The Advertising Manager will support the Brand Advertising team by planning, developing, executing, and measuring media campaigns, while also managing relationships and optimizing performance.
Financial Services
Responsibilities
Coordinate with media teams, creative and agency partners and key stakeholders to plan, produce and execute brand paid media across the M&T Bank footprint
Conduct development and execution of market-specific media plans, driven by business priorities, brand insights and media consumption behavior
Develop briefs to define strategy that includes background, objectives, brand insights, media consumption, audiences, KPI’s, messaging and creative direction - for both internal and external partners
Discover compelling brand centric stories among product, relationship management and branch colleagues for brand storytelling
Strategize with product partners to connect Brand initiatives with business priorities and lower funnel marketing
Lead creative concepting and development with agency partners and internal stakeholders for brand advertising
Develop user journeys to lift consideration among consumers on mtb.com and other brand touchpoints
Design and execute creative and paid test plans to optimize concepts and paid media placements and targeting
Partner with Marketing research and analytics teams to monitor the effectiveness and impact of advertising and marketing programs and apply learnings to subsequent initiatives
Present creative, solicit feedback from key stakeholders, manage revisions, traffic work through Compliance and approve/release final materials to media vendors
Manage workflows and budgets, optimize media and ensure deliverables are met within specified timetables
Draft and socialize presentations that highlight Brand Advertising plans and insights among Marketing and Senior Leadership
Complete other related duties as assigned
Qualification
Required
Bachelor's Degree in a related field
5 years of experience in Marketing, Advertising, Brand Management, or related role, in either a corporate or agency environment (Or in Lieu of a degree, a combination of 9 years of higher education and relevant experience)
Strong creative and production experience
Skilled in collaboration and relationship management
Media planning
Possess a strong customer-centric focus
Ability to leverage data-driven approach and analytical thinking within a creative framework
Adept at creative storytelling
Strong Brief Writing Skills Required
Solutions orientated problem solving
Strong attention to detail is a must
Excel within multi stakeholder project & account management environment
Microsoft Excel and PowerPoint proficiency
Ability to interact and communicate effectively with all levels of personnel
Ability to work independently and function as a member of a project team with excellent communication
Preferred
Master's degree
Financial Services and/or Wealth Management sectors
Experience working with a challenger brand
Advertising Agency experience
Company
M&T Bank
Great companies have an enduring sense of purpose.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
René Jones
Chairman & Chief Executive Officer
Dan Saper
•Co-Founder/Co-Chairman of Welcome to M&T Bank Affinity Group, Western New York Chapter
Recent News
2025-10-07
2025-10-06
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