Cartera – A Rakuten Company · 12 hours ago
Marketing Manager
Lexington, MA
Full-time
Onsite
Mid Level
$58K/yr - $98K/yr
4+ years expCartera, a Rakuten company, is a leader in online cash back shopping and is seeking a Marketing Manager to enhance member loyalty for major brands. The role involves developing and executing creative marketing campaigns and managing personalized marketing strategies.
AdvertisingCredit CardsE-CommerceMarketingShopping
Responsibilities
Drive ongoing development and execution of client-branded multi-channel digital marketing strategy & content
Manage reporting and analysis of various marketing initiatives, finding key insights and recommending future tests/optimizations
Leverage customer data and segmentation strategies to deliver highly personalized messaging across multiple channels in a scalable way
Manage and maintain marketing calendars and timelines to ensure seamless integration between client growth efforts and 'retail and services' spikes
QA marketing collateral across various digital channels in order to maintain consistent messaging across multi-channel communications
Support other initiatives as identified and directed
Qualification
Required
BA/BS degree
4+ years of experience in a marketing or advertising role with a proven record of overseeing end-to-end CRM/Lifecycle personalized marketing
Experience designing, launching and optimizing multi-channel personalized marketing programs
Strong analytic skills, including familiarity with campaign optimization and ability to measure and interpret campaign performance
Excellent organizational skills with ability to balance multiple projects simultaneously
Ability to meet and exceed deadlines while maintaining attention to detail
Creative thinker able to be flexible and thrive in a fast-paced environment
Team player, able to work simultaneously and collaboratively with multiple stakeholders
Strong ability to clearly communicate verbally, through written communications, and with presentations
Proficiency with Microsoft Outlook, Excel, Word, and PowerPoint
Preferred
Sense of humor and positive attitude preferred
Benefits
Discretionary bonus
Health
Vision
Dental insurance
401k matching
PTO
Volunteer Time Off (VTO)
Other employee benefits
Company
Cartera – A Rakuten Company
We make every day more rewarding. Cartera partners with major airlines and top banks who offer their customers loyalty programs.
51-200 employees
Funding
Current Stage
Late StageTotal Funding
$37.4MKey Investors
Comvest PartnersDace VenturesFlybridge
2017-01-27Acquired
2012-06-05Series D· $12.2M
2011-01-01Series Unknown· $3.6M
Leadership Team
Mary Beth Bell
Vice President of Relationship Management
Recent News
Morningstar.com
2025-10-17
2025-06-30
Flybridge
2025-06-19
Company data provided by crunchbase