Raffles Hotels & Resorts · 22 hours ago
Director, Brand Content
New York, United States
Full-time
Onsite
Director/Executive
$145K/yr - $175K/yr
8+ years expRaffles Hotels & Resorts is a luxury hospitality brand seeking a strategic and visionary Director of Brand Content to lead its global content ecosystem. The role involves overseeing brand storytelling, audience engagement, and social media strategies while ensuring alignment with the brand's values and objectives.
Responsibilities
Develop and execute a comprehensive global social media and content strategy that advances Raffles’ brand priorities, with a focus on brand awareness, storytelling, cultural relevance, and engaging new audiences worldwide
Define and lead the global content creator strategy, overseeing internal and external creators to ensure alignment with Raffles’ brand vision and business objectives
Provide strategic oversight of global social media channels, including Instagram/Facebook, X, Pinterest, LinkedIn, and YouTube, ensuring best-in-class execution across regions
Partner cross-functionally with Marketing, PR and Digital teams to deliver cohesive messaging, integrated campaigns, and consistent brand storytelling across all markets
Lead and manage external social media agency partnerships globally, ensuring alignment with brand strategy, quality standards, and campaign objectives
Provide strategic leadership and guidance to hotel marketing and social teams worldwide, sharing best practices, campaign frameworks, and recommendations to elevate local execution
Review and provide strategic feedback on individual hotel social media strategies and content to ensure brand consistency and excellence
Establish and drive global governance for hotel social media managers, ensuring consistent adoption of social media guidelines and brand content standards across the portfolio
Analyze global social media performance data and audience insights to inform strategy, optimize content, and identify emerging trends or growth opportunities
Represent the brand externally as a thought leader in social media, luxury content, and digital storytelling, cultivating strategic partnerships and industry visibility
Drive innovation by exploring emerging platforms, technologies, and creative approaches to ensure Raffles remains at the forefront of luxury brand engagement worldwide
Oversee the creation and delivery of content across all social and digital platforms, ensuring high-quality, engaging, and on-brand output that drives global brand awareness
Ensure all content reflects Raffles’ brand voice, storytelling, and values while resonating with diverse audiences across multiple regions
Monitor trends, audience insights, and performance analytics to optimize content effectiveness, inform strategy, and identify opportunities for innovation
Build and nurture a vibrant global online community by designing innovative campaigns, facilitating meaningful conversations, and amplifying compelling brand storytelling
Leverage data-driven insights to grow the follower base, drive engagement, and strengthen long-term brand loyalty across all social platforms
Foster authentic connections with audiences worldwide, ensuring the brand remains culturally relevant and top-of-mind in luxury hospitality
Develop and implement a global community engagement framework, aligning local hotel social teams with overarching brand objectives
Collaborate with cross-functional teams to integrate community insights into broader marketing, PR, and content strategies
Champion brand advocacy initiatives, identifying and cultivating relationships with key influencers, partners, and brand ambassadors globally
Establish global KPIs and metrics to measure the performance and impact of social media and content initiatives across all platforms
Analyze audience behavior, engagement trends, and campaign results to identify opportunities for optimization and innovation
Present actionable insights and strategic recommendations to senior leadership, driving continuous improvement and data-informed decision-making
Benchmark performance against industry standards and competitors to ensure Raffles maintains a leading position in luxury social engagement
Partner with regional teams to standardize reporting, ensuring consistency, transparency, and alignment across global markets
Drive growth in global social media followers across key platforms and improve engagement rates (likes, shares, comments, saves)
Optimize content performance by tracking and improving metrics such as reach, views, and video completion rates
Ensure timely and accurate reporting of global social media performance, maintaining alignment with business objectives and campaign goals
Measure campaign ROI and impact on brand awareness, audience sentiment, and overall social media effectiveness
Continuously explore new trends, platforms, and digital innovations to keep the brand culturally relevant and ahead of the curve
Push creative boundaries by testing fresh content formats and social approaches that elevate brand storytelling and presence
Qualification
Required
8+ years of experience shaping content strategy, social media, or brand marketing for luxury, hospitality, or premium lifestyle brands
Proven ability to conceive and deliver refined, globally resonant social media strategies and campaigns
Extensive experience leading social media agencies and external creative partners to the highest creative standards
Demonstrated expertise in developing content creator strategies, cultivating long-term creator relationships, and overseeing elevated content production
Experience guiding and supporting regional and local marketing teams to ensure brand consistency across markets
A highly developed creative sensibility with a strong point of view on storytelling, aesthetics, and brand expression
Strong analytical acumen, with the ability to distill performance data into thoughtful, actionable insights
Exceptional communication, collaboration, and leadership skills, with a meticulous and organized approach to project management
Fluency in social media management tools, analytics platforms, and content management systems
Composed, adaptable, and solutions-oriented, with the ability to perform at a high level in a fast-paced, luxury environment
Company
Raffles Hotels & Resorts
Founded in Singapore in 1887, Raffles Hotels, Resorts and Residences are places where ideas are born, history is made, and stories and legends are created.
5001-10000 employees
Funding
Current Stage
Late StageRecent News
2025-09-26
2025-09-23
Company data provided by crunchbase