Lone Rock Point · 3 hours ago
Freelance Web Content Creator
United States
Full-time
Remote
New Grad, Entry LevelLone Rock Point is seeking a Freelance Web Content Creator to handle the production of landing pages, articles, and other web content. The role involves collaborating with content editors to ensure the integrity and quality of digital content before publication, utilizing the WordPress CMS and design systems to create engaging stories.
InternetMobile AppsSaaSWeb AppsWeb Development
Responsibilities
Partner with content section editors to aggregate and organize duplicate content across various existing site
Understand the best place and best look and feel for content given the related content created on any given topic
Understand the best format for content given the available content for this topic
Become an expert in our client’s design system and use its modules, templates, foundations and more to create layouts that compliment content delivery and tell the stories in an impactful way
Use all elements to produce and develop pages, articles and other stories that deliver on the promises of the design system
Provide advice and recommendations based on the received content that improves and/or makes use of the best design practices established by the design system
Utilize design system and CMS content production tooling to help the client tell its stories online and work with stakeholders to ensure the best version of each story is laid out well
Create consistent, high-quality, topical content that keeps users coming back, encouraging them to choose our client’s site over others
Produce a wide variety of content types using written content from Google Docs/MS Word/other formats, migrating content into the WordPress Content Management System (CMS); sourcing suitable multimedia to accompany written content
Become familiar and comfortable with optimizing all content for search engines including researching and setting keywords, adding the meta description, choosing categories, and tags; configuring open graph settings for social media channels; and drafting accompanying social media updates for publication to Facebook, Twitter, and other social media outlets
Enforces content quality control standards over content, multimedia, content best practices and SEO guidelines
Ensuring formatting errors are addressed prior to publishing
Working with content owners to determine solutions as needed
Ensuring high attention to detail to meet content accessibility for users
Optimizing content, images and other elements for search engines to encourage discoverability
Make media (image, video) recommendations to content creators to help create better content overall
Monitors and reports on content performance
Reviews visitor analytics daily
Reviews content analytics daily
Defines and monitors KPIs for content for reporting
Reports performance metrics over all for content on a weekly and monthly basis
Participate in training sessions regarding feature additions, improvements and other best practice changes
Qualification
Required
Skilled writers and editors with a strong grasp of grammar, style, and on-brand writing
Experience using the WordPress content management system and the WordPress Gutenberg block editor
Ability to aggregate and organize duplicate content across various existing sites
Understanding of the best place and best look and feel for content given the related content created on any given topic
Expertise in the client's design system and ability to use its modules, templates, foundations, and more to create layouts
Ability to produce and develop pages, articles, and other stories that deliver on the promises of the design system
Ability to provide advice and recommendations based on received content that improves design practices
Utilization of design system and CMS content production tooling to help tell stories online
Creation of consistent, high-quality, topical content that keeps users engaged
Experience producing a wide variety of content types using written content from Google Docs/MS Word/other formats
Familiarity with optimizing all content for search engines including researching and setting keywords, adding meta descriptions, choosing categories, and tags
Ability to configure open graph settings for social media channels and draft accompanying social media updates
Enforcement of content quality control standards over content, multimedia, content best practices, and SEO guidelines
Attention to detail to meet content accessibility for users
Ability to optimize content, images, and other elements for search engines
Experience monitoring and reporting on content performance
Ability to review visitor and content analytics daily
Experience defining and monitoring KPIs for content for reporting
Ability to report performance metrics for content on a weekly and monthly basis
Participation in training sessions regarding feature additions, improvements, and best practice changes
Company
Lone Rock Point
Lone Rock Point is a boutique consultancy that delivers bespoke technology solutions to outcome-focused, forward-thinking organizations.
Founded in 2016
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase