Redwood Credit Union · 15 hours ago
Market Analytics Analyst II
Napa, CA
Full-time
Onsite
Mid Level
$38/hr - $50/hrRedwood Credit Union is looking for a Market Analytics Analyst II, who will be responsible for analyzing data, Member demographics and behavior that results in actionable insights to support internal objectives, product development, and market penetration. The role involves conducting competitive and market research, preparing reports, and providing recommendations based on data analysis to support the organization's goals.
Finance
Hiring Manager
Dana Jensen, PHR, SHRM-CP
Responsibilities
Convert data into useful insights used to drive decision making. Use the data warehouse, MCIF system, or third-party systems along with other data tools and resources to target key audiences. Provide regular reporting and analysis and provide recommendations
Develop segmentation strategies to contribute to the expansion of relationships
Proactively identify opportunities for income generation
Provide information from the data warehouse and/or MCIF and/or work with other departments/vendors to retrieve, review, analyze and communicate key data, results, trends, and implications
Provide market share data and analysis
Collect and analyze data on Member demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
Work with Marketing and Communications/PR Department staff to assist with pre and post data and results analysis for marketing campaigns to determine effectiveness and Return on Investment (ROI), including developing ROI templates. Review regional and national economic data, prior promotional results and suggest strategies for enhanced target marketing and results
Utilize the data warehouse and/or MCIF and other data to perform market, competitive, product and channel research. Conduct research and collect data for planning initiatives. Provide analysis, summary comments and recommendations; effectively communicate this information
Prepare reports of findings, illustrating data graphically when appropriate, and translate complex findings into written text that includes analysis, insights, implications, and recommendations
Seek and provide information to help the Credit Union determine its position in the marketplace
Work with the Credit Union’s Information Technology department to ensure proper data maintenance, uploads, and security
Provide support on a variety of projects, events, and efforts
Provide excellent service to Members, Officials, management, staff, vendors, and community contacts and ensures positive relationships with a diverse group of people
Support management and staff with written/verbal communications and provide reports that include strategic and tactical recommendations to ensure effective results, to include using predictive analytics and tools that aid in targeting
Participate as a team player in the Market Analytics department and across the organization
Take active role in community events and contribute to local area non-profits via volunteerism, expert knowledge sharing, and serve as an ambassador in the community on behalf of RCU
Act as key resource to support market research efforts to include running reports and analyzing data to make recommendations. Resources include Callahan, S&P, CUNA, or other sources that include economic or competitor data, Member surveys, focus groups or other quantitative and qualitative research needed by the organization
May conduct other surveys of the membership and potential Members, including working with the Credit Union’s Digital Experience department to place surveys on the company website, communicating to staff, tracking, and reporting results
May provide analysis and reports as requested to support ALCO
Provide support to Credit Union advocacy efforts by providing research, analysis, reports, and communication
Follow policies and procedures; report changes as needed
Stay up to date by attending training, reviewing professional publications, monitoring industry statistics, following trends, interfacing with vendors/business partners, networking and maintaining professional relationships to enhance technical knowledge
Qualification
Required
Advanced knowledge of a data warehouse, MCIF, Customer Relationship Management or similar database systems
Experience working with large datasets. Ability to query, aggregate, and manipulate data using SQL and/or Python
Analytical aptitude to explain why through data. Able to analyze, describe, and explore Member behavior
Knowledge of statistical packages and/or data mining applications
Knowledge of survey methods, tools, resources, and techniques
Translate business requirements into technical solutions
Proficient in computer skills including Word, Excel, PowerPoint, mapping software and MCIF systems or similar database systems
Excellent organizational skills and ability to prioritize and successfully manage multiple tasks and deadlines simultaneously
Ability to analyze situations and make recommendations
Ability to effectively research, analyze and report data. Also has ability to make recommendations based on data findings
Strong communication skills, including verbal, written and presentation skills
Ability to establish and maintain effective working relationships with a diverse group of people
Preferred
Reporting experience through SQL, Tableau, Python preferred
Experience with Python preferred
Predictive modeling experience a plus
Company
Redwood Credit Union
Redwood Credit Union is a banking establishment that assists customers in achieving financial well being.
Founded in 1950
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Brian Kreitzer
VP Mortgage Lending
Jeff Street
Vice President of Product and Service Innovation
Recent News
Morningstar.com
2025-09-12
Company data provided by crunchbase