Bacardi · 2 days ago
Director, Strategic Insights & Analytics
Miami, FL
Full-time
Onsite
Director/Executive
10+ years expBacardi is a global leader in the beverage industry, and they are seeking a Director of Strategic Insights & Analytics. This role is responsible for driving consumer insights to influence brand strategy and marketing optimization while collaborating with cross-functional teams to enhance business decisions.
ManufacturingWine And Spirits
Responsibilities
Generate a 360° view of Bacardi brands consumers and shoppers by exploring their beliefs, attitudes, and motivations that drive their purchase decision journey
Partner closely with the Brand Marketing teams and agencies to identify and translate untapped consumer, shopper, and customer opportunities to be addressed through commercial activations
Support the development, optimization, and adaptation of creative assets and media briefs alongside the brand and agency partners
Lead the day-to-day project management needs across a wide variety of research methodologies and suppliers
Identify, build, deploy and evolve differentiated insights methods and capabilities that can provide Bacardi a unique competitive understanding of shopper, customer, and influencer behavior
Source, synthesize, and leverage market, shopper, customer, and influencer data to extract insight-driven analytics to support new and existing initiatives
Lead, in partnership with the Brand Marketing teams, a robust Situation Assessment for the Bacardi Brand portfolio as input into the annual strategy process and activity planning
Ensure that the consumer and customer marketing programs and creative assets are informed by the most current and relevant Customer and Commercial Insights under the most rigorous testing protocols
Influence and functionally lead the agenda for “Measurement and Evaluation” across brands in the portfolio to drive more effective marketing planning
Support the Marketing Mix Modeling agenda to maximize ROI by identifying, testing, and implementing new and better approaches to optimize spend
Create regional learning plans with Global Insights teams to cover the needs of the region in a timely manner
Lead the integration of predictive analytics, scenario planning, AI-powered tools, and external intelligence (e.g., financial, investor, macroeconomic data) to anticipate market shifts, emerging consumer needs, and competitive threats—proactively shaping brand and portfolio strategy
Drive the adoption of advanced analytics tools—including synthetic testing environments (e.g., virtual shelf tests, digital twins), real-time dashboards, and automated alerts—to accelerate experimentation, reduce time-to-insight, and enable rapid response to consumer and market signals
Actively influence and align cross-functional teams (Marketing, Commercial, Finance, RGM) to embed insights into portfolio strategy, innovation, and revenue growth management
Qualification
Required
10+ years of hands-on experience in consumer insights/market research or related field (e.g. management consulting, strategy, data analytics, etc.) driving impact as a business partner
BS/BA required - MBA highly desirable
Demonstrated experience leveraging AI, machine learning, and predictive modeling to generate foresight and drive business impact
A clear communicator, able to deliver finding in an engaging, fresh, and impactful manner, cutting through the complex to tell a straightforward, compelling narrative
A creative, strategic, and integrated thinker, able to think both imaginatively and holistically
Comfortable utilizing and analyzing various business intelligence sources outside consumer-related insights (syndicated data, market-level data, digital analytics, retail customer data, macro trends, etc.)
Experience collaborating and managing media and creative agency partners
Comfortable orchestrating complex data ecosystems, including external data partnerships and advanced analytics platforms
Ability to synthesize macroeconomic, investor, and M&A insights into actionable recommendations for brand and portfolio strategy
Experience in scenario-based planning and synthetic environments for rapid experimentation
Track record of upskilling teams in AI literacy, data storytelling, and foresight methodologies
Preferred
Beverage, spirits or FMCG experience preferred
Benefits
Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Medical, Critical Illness, and Life Insurance
Calm Meditation App subscription (free)
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies
Company
Bacardi
Bacardi is a privately held spirits company in the world, producing and marketing internationally recognized spirits and wines.
5001-10000 employees
H1B Sponsorship
Bacardi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2021 (2)
2020 (1)
Funding
Current Stage
Late StageLeadership Team
Goodies Narayanan
Director Marketing- Chief Marketing Officer India
Rajat Poddar
Finance Director (Revenue Management)
Recent News
Food & Drink Business
2026-01-22
Company data provided by crunchbase