GHX · 2 days ago
Content Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$91K/yr - $121K/yr
6+ years expGHX is a healthcare business and data automation company that empowers healthcare organizations to enable better patient care and maximize industry savings. The Content Marketing Manager will support the creation of compelling content, collaborate with various teams, and optimize high-impact content to engage target audiences and drive pipeline growth.
Hospital & Health Care
Responsibilities
Write and optimize engaging content aligned to audience segmentation, buyer personas and marketing goals
Collaborate with stakeholders to support multichannel content initiatives across digital, social, print, and in-person channels
Gain and continue to grow an in-depth understanding of our portfolio of solutions and the business of healthcare
Edit and revise content from internal teams and subject matter experts to ensure brand voice and consistency
Coordinate the development and review of content with multiple stakeholders and across diverse subject matter
Stay informed on content marketing trends, audience behaviors and emerging formats to recommend and test new approaches that enhance engagement and content performance
Manage multiple priorities and timelines, ensuring timely delivery of high-quality content across concurrent projects
Leverage data and content performance metrics to refine and optimize content
Participate in strategic content planning and brainstorming sessions
Leverage AI tools to streamline content workflows, including drafting, optimizing and repurposing content to improve efficiency and consistency across deliverables
Write creative marketing content to support GHX campaigns and solutions
Edit and refine content while ensuring alignment with solution capabilities and brand consistency
Coordinate stakeholder input, reviews and approvals using project management tools like Asana
Contribute to content strategy discussions with the campaign planning teams
Manage content timelines and workflow for multiple projects
Collaborate with vendors, freelancers, and other team members as needed
Optimize content to support SEO, GEO and SEM initiatives and website performance
Qualification
Required
Bachelor's degree in Marketing, Creative Writing, Journalism, or related field
6+ years of relevant marketing experience; strong writing/editing portfolio is required
Must provide portfolio and samples of previous work, to include copywriting
Preferred
Healthcare IT, Clinical, or Supply Chain industry experience
Experience marketing SaaS
Benefits
Health, vision, and dental insurance
Accident and life insurance
401k matching
Paid-time off
Education reimbursement
Company
GHX
GHX is a software-as-a-service company that’s reducing the cost of doing business in healthcare by automating supply chain processes and improving visibility into the products used in patient care.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Tina Vatanka Murphy
President & CEO
CJ Singh
Chief Technology Officer
Recent News
The Hans India
2024-02-11
2024-02-11
Company data provided by crunchbase