Altera Digital Health · 1 day ago
Expert Portfolio Marketing Specialist (Analyst Relations)
North Carolina, United States
Full-time
Hybrid
Senior Level
7+ years expAltera Digital Health is seeking a strategic and detail-oriented Marketing professional to lead their Industry Analyst Relations program. This role involves cultivating relationships with key industry analyst firms and overseeing marketing programs to enhance market presence and shape perception.
Computer Software
Responsibilities
Develop and execute a strategic analyst relations plan aligned with brand and solution messaging
Build and maintain strong relationships with key industry analysts and research firms
Coordinate analyst briefings, inquiries, and responses to research evaluations
Monitor analyst coverage and industry trends to identify opportunities for engagement and influence
Partner with product marketing, communications, and executive leadership to prepare briefing materials and messaging
Track and report on analyst sentiment, feedback, and impact on brand perception and market positioning
Lead special cross-functional marketing initiatives from planning through execution, ensuring alignment with business goals
Manage timelines, budgets, resources, and deliverables across multiple concurrent projects
Facilitate collaboration between internal teams (e.g., product, sales, communications) and external partners or vendors
Develop and maintain project documentation, including briefs, schedules, and status reports
Identify risks and roadblocks early, proposing solutions to keep programs on track
Measure and report on program performance, providing insights and recommendations for optimization
Qualification
Required
7+ years of relevant work experience
Advanced understanding of the healthcare IT industry, including market and competitive intelligence
Advanced understanding of marketing and overarching business strategy
Advanced MS Office Suite skills (PowerPoint, Word, Excel, Teams)
Strong conviction in the role of project management and a willingness to take on challenges
Preferred
Bachelor's Degree
Benefits
Competitive compensation and benefits package
Company
Altera Digital Health
Healthcare IT should work for clinicians, not against them.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Danielle Emola, MBA, PHR
Human Resources Business Partner
Kate Lawrence Kayen
HR Business Partner, Manager
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