SCAN · 21 hours ago
Content Strategist Sr
Long Beach, CA
Full-time
Hybrid
Senior Level
$92K/yr - $132K/yr
5+ years expSCAN is a nonprofit health organization dedicated to improving care for older adults. The Content Strategist will drive SCAN’s content strategy, collaborating with cross-functional teams to develop and implement a comprehensive approach to content that enhances member engagement and aligns with organizational goals.
Elder CareHealth CareHome Health CareMedical
Responsibilities
Develop and Lead Content Strategy: Shape and execute SCAN’s content strategy, working closely with cross-functional teams to align content with organizational goals, identify key opportunities, and drive strategic initiatives
Translate Strategy into Multi-Channel Content: Adapt and refine content for various channels—print, video, social media, and digital—ensuring a consistent and compelling message that resonates with diverse audiences and meets strategic goals
Create Audience-Centric Content: Develop high-impact content tailored to key audiences, including members, brokers, providers, and industry leaders, ensuring alignment with SCAN’s mission, values, and business objectives
Optimize for Discoverability: Lead the creation of content that increases SCAN’s visibility and enhances its discoverability across digital platforms, supporting business and marketing goals
Facilitate Cross-Functional Collaboration: Act as the central point of contact between Marketing, Creative, and other departments, facilitating communication and ensuring the seamless flow of ideas, resources, and feedback to achieve strategic content goals
Leverage Subject Matter Expertise: Work with subject matter experts to craft digital content that supports SCAN’s strategy and communicates complex information clearly and effectively to diverse audiences
Oversee Integrated Content Calendar: Manage an integrated content calendar, ensuring all content is strategically aligned and delivered on time to support overarching business goals and initiatives
Ensure Quality and Compliance: Provide editorial support, ensuring content meets accessibility, regulatory, and brand standards while advancing SCAN’s broader content objectives
Support Strategic Campaigns and Initiatives: Collaborate with Digital Strategy and Marketing teams to contribute to high-level campaigns, promotions, and digital initiatives, aligning content strategies with SCAN’s key business priorities
Drive Continuous Improvement and Innovation: Identify opportunities for content growth and enhancement by working with the Digital Strategy Office and other teams to recommend improvements, integrations, and other initiatives that enhance SCAN’s content ecosystem
We seek Rebels who are curious about AI and its power to transform how we operate and serve our members
Actively support the achievement of SCAN’s Vision and Goals
All other duties as assigned
Qualification
Required
Bachelor's Degree in Marketing, Communication, Journalism, English or related field; equivalent experience will be considered in lieu of degree
5+ years of experience in content strategy, marketing, communications, or a related field, preferably within healthcare, insurance, or a mission-driven organization
Proven track record in developing and implementing multi-channel content strategies that drive engagement, align with organizational goals, and require cross-functional collaboration
Editorial experience with a focus on quality control, compliance, and brand alignment across content pieces
Demonstrated ability to manage content calendars and meet deadlines in a fast-paced environment
Ability to translate complex or technical information into clear, engaging content for diverse audiences
A demonstrated ability to improve discoverability and engagement through targeted content
Proficiency in content management systems (CMS), project management tools, and content analytics; familiarity with web accessibility standards is a plus
Exemplary character: you are professional, trustworthy, and consistently act with integrity and respect
Motivated: you are action-oriented, with a strong drive to contribute to the Creative Team's impact on the organization. You take initiative, are fully 'bought-in', and committed to SCAN beyond your immediate area of activity
Committed to collaboration: you work well with the other members of the Creative Team, the Marketing department, and other stakeholders across the organization. You are willing to surface problems, deal with issues, and create an environment where others are free to express their ideas with confidence
Organized and autonomous: you have excellent time-management skills, are highly organized, can manage timelines, and adapt to shifting priorities
Keen problem-solving: you are adept at responding to problems that defy simplistic analysis, thinking conceptually and strategically about the big picture to process issues that solve challenging, multifaceted problems
Mission-driven: you are aligned with SCAN's mission, pursuing the best for SCAN before your own personal preferences
Preferred
Graduate or Advanced Degree relating to Content Strategy, Digital Marketing, or related
Certification in Content Strategy, Digital Marketing, SEO, UX Writing, Content Marketing
Knowledge of regulatory guidelines and compliance standards relevant to healthcare (e.g., CMS, DHCS) is preferred
Background in SEO and digital content optimization is a plus
Benefits
An annual employee bonus program
Robust Wellness Program
Generous paid-time-off (PTO)
Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday
Excellent 401(k) Retirement Saving Plan with employer match and contribution
Robust employee recognition program
Tuition reimbursement
Company
SCAN
About SCAN Keeping Seniors Healthy and Independent–that’s been our mission for more than 40 years.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Lyn Amor Macaraeg
CVP Chief of Staff & Strategic Advisor to the CEO
Sachin H. Jain, MD, MBA
President and CEO, Board Director
Recent News
2025-12-26
Company data provided by crunchbase