St. Jude Children's Research Hospital - ALSAC · 1 day ago
Vice President, Direct Response
Memphis, TN
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expSt. Jude Children's Research Hospital - ALSAC is a respected nonprofit organization dedicated to curing childhood cancer. The Vice President, Direct Response is responsible for leading and modernizing the organization's direct response strategy, overseeing a significant revenue portfolio, and driving donor acquisition and retention through innovative multi-channel programs.
CharityFinancial ServicesHealth Care
Responsibilities
Serves as a senior member of the Direct Response leadership team and key contributor to enterprise donor strategy
Defines and evolves the long-term strategic vision for Direct Mail and Direct Response
Provides high-level thought leadership for list strategy, segmentation, cultivation, retention, and donor loyalty
Positioned to support or step into other Direct Response leadership functions when needed
Leads the long-term strategic planning and modernization of Direct Mail, balancing sustainability with innovation
Oversees segmentation and audience strategy aligned with enterprise-wide plans and in collaboration with Marketing, Creative, Analytics, and Digital teams
Champions cohesive donor journeys across mail, email, paid media, social, search, call center, events, and digital giving experiences
Drives enterprise alignment with standardized measurement frameworks, analytics best practices, and transparent performance reporting
Cultivates strong vendor and partner relationships that maximize enterprise value and operational efficiency
Partners closely with Brand and Creative leadership to ensure creative excellence aligned with audience strategies and brand standards
Leads a high-performing, diverse team with a focus on mentoring, coaching, and developing leaders
In partnership with FP&A and divisional leadership, sets annual revenue and expense budgets aligned with enterprise goals
Leads forecasting accuracy, risk management, and in-year adjustments to optimize performance
Establishes donor acquisition, retention, and audience composition objectives across the organization
Motivates and inspires teams to meet or exceed revenue, audience, and performance targets
Leads annual planning for Direct Mail programs, including cadence, KPIs, audience targets, and campaign budgets
Makes strategic, in-year campaign optimizations to maximize near-term results and long-term value
Oversees all aspects of mail program execution: creative development, segmentation, testing, production, vendor management, and analytics
Partners with cross-functional leaders to leverage Direct Mail capabilities in support of broader organizational goals
Drives operational excellence through process optimization, cost efficiency, resource planning, automation, and smart technology/AI adoption
Qualification
Required
Bachelor's degree in business, Marketing, Finance, Analytics, or a related quantitative field; advanced degree preferred
10+ years of progressive leadership experience in direct response, performance marketing, fundraising, or data-driven consumer marketing
5+ years of senior leadership experience (Director, Senior Director, VP) overseeing large teams and significant budgets
Proven success leading large-scale direct mail acquisition and retention programs with deep direct response expertise
Demonstrated experience managing multi-million-dollar P&Ls, forecasting accurately, and driving revenue and margin performance
Strong background in audience segmentation, list management, testing frameworks, and analytics-driven decision-making
Experience developing and executing integrated multi-channel plans including direct mail, email, digital, paid media, and other direct response vehicles
Exceptional communication, presentation, and influencing skills with executives, boards, partners, and cross-functional teams
Proven track record of building and developing high-performing, diverse teams
Experience leading organizational change across processes, technology, data, and workflows
Strong vendor management experience across production, media, data, and operational partners
Demonstrated commitment to operational excellence and continuous improvement
Benefits
Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
401K Retirement Plan with 7% Employer Contribution
Exceptional Paid Time Off
Maternity / Paternity Leave
Infertility Treatment Program
Adoption Assistance
Education Assistance
Enterprise Learning and Development
And more
Company
St. Jude Children's Research Hospital - ALSAC
ALSAC is the largest healthcare-related charity in the United States.
1001-5000 employees
H1B Sponsorship
St. Jude Children's Research Hospital - ALSAC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (37)
2024 (23)
2023 (14)
2022 (21)
2021 (20)
2020 (14)
Funding
Current Stage
Late StageLeadership Team
Ike Anand
President and CEO
Samantha Maltin
Chief Marketing & Brand Officer
Recent News
2025-11-18
Company data provided by crunchbase