Pennant · 3 hours ago
Director of Sales and Marketing
Lewisville, Texas
Full-time
Onsite
Director/ExecutivePennant is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities. They are seeking a Director of Sales and Marketing who will lead the resident recruitment process, develop marketing strategies, and maintain occupancy levels while fostering relationships within the community.
Responsibilities
Ensures the CAPLICO Core Values and Code of Conduct are adhered to at all times
Ensures compliance with Resident Rights and HIPAA policies at all times
Fosters a positive community image in the local community and presents a professional image
Forms alliances with key community individuals who have influential relationships with the geriatric population and/or their family members
Develops and cultivates relationships with religious, healthcare, skilled-care, and other professional businesses and service providers in the community
Identifies, creates and distributes appropriate promotional materials designed to generate additional inquiries
Represents the community at local community functions by making informational presentations. This may also include hosting/leading local support groups and participating in other appropriate community organizations’ events
Meets or exceeds the community’s established performance measures of the minimum contacts to be made per month
Meets budgeted occupancy goals for the community
Cultivates resident and family relationships to generate leads, conducts community tours and assesses candidates’ needs. Qualifies financially and physically eligible candidates, and works towards a move-in commitment by every qualified candidate
Follows-up with prospective residents and family members through phone, mail, e-mail and direct visits to encourage/obtain a move-in commitment
Maintains appropriate prospect database per community policy
Completes/submits all required budgets, reports, analysis, and forms in a timely manner
Collaborates effectively with community executive director and management team
May perform other duties as assigned by the Supervisor
Qualification
Required
Ensures the CAPLICO Core Values and Code of Conduct are adhered to at all times
Ensures compliance with Resident Rights and HIPAA policies at all times
Fosters a positive community image in the local community and presents a professional image
Forms alliances with key community individuals who have influential relationships with the geriatric population and/or their family members
Develops and cultivates relationships with religious, healthcare, skilled-care, and other professional businesses and service providers in the community
Identifies, creates and distributes appropriate promotional materials designed to generate additional inquiries
Represents the community at local community functions by making informational presentations
Meets or exceeds the community's established performance measures of the minimum contacts to be made per month
Meets budgeted occupancy goals for the community
Cultivates resident and family relationships to generate leads, conducts community tours and assesses candidates' needs
Qualifies financially and physically eligible candidates, and works towards a move-in commitment by every qualified candidate
Follows-up with prospective residents and family members through phone, mail, e-mail and direct visits to encourage/obtain a move-in commitment
Maintains appropriate prospect database per community policy
Completes/submits all required budgets, reports, analysis, and forms in a timely manner
Collaborates effectively with community executive director and management team
Ability to speak and understand the English language
Possess the ability to make independent decisions when circumstances warrant such action
Possess the ability to deal tactfully with personnel, residents, visitors, and the general public based on whatever maturity level they are currently functioning
Ability to be calm and level-headed in emergencies
Well groomed, professional and possess ability to work harmoniously with other personnel
Follows written and oral instructions
Maintain patience, tact, cheerful disposition and enthusiasm, as well as ability to handle residents, staff, and visitors, based on whatever maturity level they are currently functioning
Superior communication skills and strong customer service orientation required
Valid state issued driver's license and travel are required
Preferred
Degree in marketing or human services field preferred
Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background preferred
Company
Pennant
At Pennant, we are driven by a simple truth: exceptional care begins with exceptional leadership.
Founded in 2010
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Benjamin Hughes
CEO In Training
Brent Guerisoli
Chief Executive Officer
Company data provided by crunchbase