PTULA · 3 days ago
Wholesale & Strategic Partnership Manager (B2B Sales) - Apparel
Columbus, OH
Full-time
Onsite
Mid, Senior Level
4+ years expPTULA is a women’s activewear and athleisure brand known for its premium products and loyal community. They are seeking a Wholesale & Strategic Partnerships Manager to build and run their wholesale/B2B program, focusing on partner identification, account management, and operational excellence.
Apparel & Fashion
Responsibilities
Define PTULA’s wholesale strategy: target partners, pricing framework, terms, and go-to-market plan
Create the wholesale toolkit: line sheets, sell-in decks, assortment recommendations, and partner pitch materials
Develop the wholesale calendar: launches, deliveries, reorder windows, market moments, and in-person outreach
Prospect and pitch: boutiques, regional retailers, college/high school team shops, studios/gyms, corporate wellness, and other aligned partners
Manage key accounts: order writing, relationship management, reorders, performance check-ins
Travel as needed for meetings, events, pop-ups, and account development
Own the full sales cycle: outreach → pitch → terms → PO → production coordination → delivery → reorders
Forecast + report: pipeline, revenue targets, sell-in, reorder rates, and account health
Partner onboarding requirements: barcode/labeling, packaging standards, EDI/compliance where needed for larger retailers
Collaborate internally with product, production, marketing, and ops to ensure wholesale delivery timelines + presentation stay premium
Explore broader distribution pathways (ex: off-price, marketplaces, larger retailers) strategically
Qualification
Required
4–5+ years experience in sales, wholesale, account management, or strategic partnerships (apparel/fashion strongly preferred)
Proven ability to build and close (not just 'manage relationships')
Strong negotiation skills: pricing, terms, margins, MOQs, reorder strategy
Operational discipline: you can run pipelines, follow-ups, and timelines without things falling through
Comfortable with travel + in-person selling
Charismatic and confident: you can represent PTULA to buyers, teams, and partners
Collaborative: you can work cross-functionally and drive alignment internally
Preferred
Experience working with line sheets, sell-in decks, seasonal calendars, and wholesale forecasting
Familiarity with retailer onboarding/compliance expectations (barcodes, labeling, EDI, routing, etc.)
Existing relationships in boutiques, fitness retail, collegiate programs, or specialty stores
Benefits
Health & dental insurance
Paid time off
Paid holidays
Employee discount
401(k)
Profit Sharing
Company
PTULA
Passion to Unite & Live Active
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase