Razorfish · 1 day ago
Vice President, CRM Strategy
Chicago, IL
Full-time
Hybrid
Director/Executive
$160K/yr - $245K/yr
12+ years expRazorfish is a leader in the marketing industry with a focus on digital expertise. They are seeking a VP Connections (CRM) Strategist to enhance CRM program capabilities and drive business growth through integrated customer engagement strategies.
AdvertisingInternetSearch EngineWeb Design
Responsibilities
Drive business growth for clients through CRM and integrated customer engagement that extends beyond email marketing to include direct mail, owned channels, push notifications, mobile apps, SMS, and other emerging communication channels
Define a CRM program's strategic vision and business goals to guide strategy development and execution
Create CRM strategies and models that increase our clients’ relationships with their customers by working at the intersection of Customer Engagement, Business, Technology, Big Data, and Content
Spearhead the development of data-driven, omnichannel CRM campaigns that foster customer acquisition, engagement, and retention, while ensuring the successful cross-selling and upselling of products
Use data and analytics for decision-making and measuring CRM effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
Lead cross-functional teams to design and execute omnichannel journeys, campaigns, and triggers, ensuring that all touchpoints are seamless, personalized, and customer-centric
Use data to define audience segments, develop targeting strategies, and create personalized messaging that resonates with various customer profiles
Leverage customer data to continuously optimize CRM strategies, driving both long-term engagement and short-term conversion
Build actionable insights from data to guide campaign decisions, ensuring the right messaging reaches the right audiences at the right time
Develop a deep understanding of consumer behavior from first-party data sources and analyses as well as third-party research
Collaborate with clients to understand their strategic priorities, challenges, and objectives; develop recommendations and regularly communicate insights to steward incremental opportunities
Mentor mid-level strategists and support their career development
Scope and drive the development of engagements (scoping, timing, deliverables, effort)
Contribute to staffing and resourcing, being an advocate for strategic needs across the account
Qualification
Required
12+ years of demonstrated excellence in CRM, direct marketing or customer engagement strategy within consulting or agency environments
Solid business intuition, a collaborative spirit, and experience in driving growth for clients through CRM
Experience advising clients (VP to C-level) on strategic considerations and best practices for building effective CRM programs
Proven ability to develop strategies that deliver on business KPIs and outcomes
Deep experience with all addressable/owned channels and programs including email, push, SMS, web, direct mail and integrating with media and social teams
Familiarity with the addressable paid media environment and opportunities to orchestrate end-to-end consumer experiences across channels (e.g., social, search, programmatic OLA/OLV, etc.)
Experience working with MarTech platforms such as Salesforce, Adobe, Braze, Epsilon and more
Skilled with insight development from primary and secondary research as well as online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools
Strong leadership and team management skills with the ability to mentor and develop team members
A curiosity to stay current with emerging trends and technologies in the digital advertising industry and apply them to our strategies and campaigns
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Razorfish
Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Josh Campo
CEO
David Hawes
SVP, Executive Client Partner
Company data provided by crunchbase