Gen · 17 hours ago
Acquisition Manager – Paid Media & Partnerships
USA - New York, New York
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $125K/yr
5+ years expGen is a company focused on building a full-funnel growth engine across financial products. They are seeking an Acquisition Manager to lead growth in B2C and B2B paid media and partner channels, optimizing acquisition strategies and managing performance across multiple platforms.
Cyber SecurityDigital MediaInformation Technology
Responsibilities
Launch and manage campaigns across a wide set of channels to support both consumer and enterprise acquisition goals
Design performance strategies that prioritize profitability, not just CAC or volume—with clear goals around ROAS, payback period, and margin
Continuously identify efficiency unlocks in bidding, targeting, or creative that support ARPU growth
Actively manage against oversaturation risks by rebalancing spend toward high-performing audiences and platforms
Keep spend tightly aligned to targets, while holding CAC accountable to value
Map the customer journey across acquisition channels, identifying drop-off points, friction, and audience-specific conversion behaviors
Partner with Product Marketing and Analytics to turn journey insights into smarter targeting, funnel logic, and messaging decisions
Inform segmentation, creative variants, and bid strategies based on journey stage and value tier
Monitor performance regularly and lead iterative testing to improve outcomes across channels and partner types
Partner with Analytics to understand full-funnel quality—including funded rates, ARPU lift, and retention
Deliver reporting and insights that guide cross-channel spend decisions and strategic roadmap development
Own acquisition performance across affiliate networks, lead marketplaces, comparison platforms, and direct partner relationships
Source, negotiate, and onboard new affiliate partners. Optimize for payout structure, lead quality, and funded loan efficiency
Ensure partner tracking, compliance, and payout accuracy in collaboration with Legal and Finance
Qualification
Required
5+ years in affiliate, partner, or performance marketing—spanning both B2C and B2B environments
Experience with platforms such as Google, Meta, Apple, Impact, Partnerize, GA4, and Looker Studio
Deep understanding of direct response principles, partner management, and sales-aligned demand generation
Strong analytical skills with a data-first mindset; proven ability to translate insights into action
Strategic fluency in full-funnel performance marketing—across acquisition, retargeting, and re-engagement loops
Excellent cross-functional collaboration and project management skills, especially across sales, compliance, and analytics
Benefits
401(k) match
Health insurance options
Disability coverage
Life insurance
Unlimited paid time off
Company
Gen
Gen is a cybersecurity company that offers security, identity protection, and privacy solutions.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$950M2025-02-13Post Ipo Debt· $950M
2022-11-08IPO
Leadership Team
Rich Matta
General Manager and Head of ReputationDefender
Recent News
2026-01-20
2025-12-09
Morningstar.com
2025-12-08
Company data provided by crunchbase