FormativGroup · 1 week ago
Lead Business Development Representative
United States
Full-time
Remote
Mid, Senior Level
$45K/yr - $50K/yr
1+ years expFormativGroup is a specialist in bridging the gap between business goals and modern platforms, focusing on the middle layer of business technology. The Lead Business Development Representative is responsible for pipeline growth by engaging potential clients, qualifying leads, and optimizing outreach strategies to generate qualified sales meetings.
ConsultingIT ManagementService Industry
No H1B
Responsibilities
Prospect and engage potential clients within mid-market technology sectors using phone, email, LinkedIn, and other channels
Qualify leads through consultative conversations and discovery calls to determine business fit and need
Develop and maintain a deep understanding of target buyer personas, technology stacks, and market trends
Collaborate closely with Sales to ensure seamless handoff and follow-through on qualified opportunities
Manage and track activity, pipeline, and metrics in CRM (Salesforce or HubSpot preferred)
Conduct research on target accounts to personalize outreach and increase engagement rates
Assist in developing and refining outreach cadences and playbooks
Mentor and support newer BDRs on best practices for pipeline generation and account research
Qualification
Required
1–2 years of experience in a sales or business development role that includes outbound and qualification activities, ideally within SaaS, IT services, or consulting, contributing to measurable pipeline or revenue outcomes
Proven track record of meeting or exceeding lead generation or outbound activity goals, such as hitting 80–100+ outbound touches per day or achieving 120%+ to target in appointment setting
Strong communication skills with the ability to convert cold outreach into qualified meetings and engage decision makers at multiple levels
Hands-on experience with CRM and sales automation tools (Salesforce, Salesloft, Marketing Cloud, etc.), including maintaining 90%+ data hygiene accuracy, updating activities, and managing a consistent pipeline
Highly organized and self-directed, with the ability to manage a high-volume book of outreach, prioritize tasks, and consistently meet weekly and monthly KPIs
Collaborative, team-oriented contributor with a demonstrated desire to grow into senior sales or account executive roles, evidenced by taking on stretch goals, peer coaching, or supporting team initiatives
Preferred
Experience in the mid-market technology sectors
Familiarity with developing and refining outreach cadences and playbooks
Experience mentoring and supporting newer BDRs on best practices for pipeline generation and account research
Benefits
Medical
Dental
Vision
401(k)
Paid time off
Company
FormativGroup
FormativGroup is an IT services and consulting firm that helps companies build application solutions and establish dynamic workflows.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase