ResortPass · 2 days ago
Director of Communications
New York, NY
Full-time
Onsite
Director/Executive
$160K/yr - $190K/yr
7+ years expResortPass is redefining hospitality by providing day access to luxury hotel experiences. The Director of Communications will lead the earned media strategy, enhance executive presence across channels, and support internal communications while engaging both B2B and B2C audiences.
Gift CardHospitalityInternetLeisureLifestyleResortsTourismTravelTravel Accommodations
Responsibilities
Build and execute a proactive PR and media strategy that drives awareness of ResortPass with consumers, hotel partners, and the broader travel, tech, and wellness ecosystem
Own relationships with key reporters and editors across travel, lifestyle, business, wellness, and tech outlets; act as day-to-day point of contact for inbound media
Develop and pitch compelling story angles, data narratives, and customer/partner stories that reinforce our category leadership
Own all media briefing and Q&As, and draft op-eds and statements (when needed)
Partner with the CEO and executive team to define a thought leadership platform around wellness, leisure, hospitality, future of work and travel, and local experiences
Source, evaluate, and secure speaking opportunities at key industry events, conferences, and panels (travel, wellness, hospitality, tech, VC, workplace)
Create thought leadership, talking points, bylines, and LinkedIn posts for the CEO; ensuring a consistent voice, narrative, and point of view across channels
Build and maintain an annual earned-media and speaking calendar for executives
Own ResortPass's LinkedIn channel and strategy end-to-end: content calendar, posting, community management, and performance
Develop content that speaks to both B2B (hotels, partners, prospective hires, investors) and B2C (guests, brand fans), with a clear POV
Partner with Brand & Growth Marketing on storytelling across other owned channels (e.g., blog, email, other social platforms as needed)
Track performance and iterate using data—test formats, topics, and CTAs to drive engagement and follower growth
Partner with People and leadership to support internal comms: company-wide announcements, all-hands, leadership updates, and change communications as needed
Create simple, repeatable cadences for internal updates (newsletters, Slack/Email updates, all-hands content)
Help ensure employees understand the company's strategy, priorities, and milestones, and feel connected to the mission and brand
Develop and maintain a basic issues/crisis communications playbook for guest, partner, or platform-related incidents
Serve as a key partner to Legal, Operations, and Customer Experience when issues arise, drafting holding statements and FAQs as needed
Define and track key communications KPIs (share of voice, sentiment, reach, coverage quality, LinkedIn performance, speaking pipeline, etc.)
Build simple reporting for leadership (monthly or quarterly) with insights and recommendations
Qualification
Required
7–12+ years of experience in communications, public relations, or related fields, with significant time spent at high-growth consumer or marketplace/tech companies, agencies, or a mix
Demonstrated success driving earned media and managing relationships with reporters and editors at local and national outlets
Experience crafting executive narratives and thought leadership (speeches, op-eds, bylines, LinkedIn posts) and securing speaking opportunities
Proven ownership of LinkedIn or corporate social for a brand or executive, including strategy, content, and analytics
Comfort operating across B2B and B2C audiences; ideally, experience with a two-sided marketplace, travel, hospitality, or consumer services
Excellent writing and storytelling skills; able to move between short-form social copy, press releases, and long-form narratives with ease
Strong judgment and stakeholder management skills; able to partner directly with executives and cross-functional leads
Experience in a high-growth startup or similarly fast-paced, ambiguous environment
You're a good person. While building a startup is hard, being a good person is not. We are creating a culture of people with whom you would look forward to working. While we offer incredible experiences to our guests, it is just as important to us to foster an incredible culture for our employees
Benefits
Health, Dental & Vision — We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.
Stock Option Plan — We offer employees the opportunity to become part-owners in our mission. Let's redefine what it means to be a guest, together.
401k plan — Save for your future with a 401k plan offering.
Unlimited Paid Time Off (PTO) — Enjoy life away from work to be inspired and fully recharge with unlimited paid time off.
Paid parental leave.
Commuter benefits.
Annual ResortPass credit — Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.
Company
ResortPass
ResortPass offers day access to luxury hotel amenities in their own neighborhoods.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$37.7MKey Investors
CRV
2022-11-30Series B· $26M
2019-08-19Series A· $9M
2018-05-01Seed· $2.1M
Leadership Team
Amanda Szabo
Founder
Recent News
2025-12-24
2025-09-12
Company data provided by crunchbase