USA TODAY Co., Inc. · 1 day ago
Messaging Content Strategy Analyst
United States
Full-time
Remote
Mid, Senior Level
$79K/yr - $162K/yr
7+ years expUSA TODAY Co. is a diversified media company dedicated to empowering and enriching communities. They are seeking a high-energy, audience-focused content strategist to monitor and innovate the messaging portfolio, primarily focusing on email newsletters and SMS strategies while coaching journalists on effective audience engagement.
Newspapers
Responsibilities
Work with USA TODAY Network leaders in assessing USA TODAY Co. editorial newsletter and messaging portfolio, including monitoring strategy, performance, developing journeys and driving innovation
Translate data points into actionable insights. The right candidate deeply understands data tools and knows how to apply their analytical mindset to content. This is a hands-on data job
Create and monitor reporting and KPI progress, including metrics for loyalty, engagement, ensuring accuracy, timeliness, and relevance
Develop and manage relevant reporting for new newsletter and messaging experiments and initiatives
Partner across divisions to improve revenue and consumer retention with the newsletter and messaging experience. Collaborate with cross-functional teams to analyze audience and revenue data (both consumer and advertising/affiliate), identify trends, and provide timely recommendations that contribute to informed business decisions
Host trainings on best practices, data-informed decision making and use of analytics tools
Coach newsroom partners on best practices for key platforms, including language and tone, style, time of sends, promotion strategies, etc
Analytics QA for new product deployments and troubleshooting
Qualification
Required
Bachelor's or master's degree in communications, journalism, marketing or related field or equivalent combination of education and experience
Experience as a digital leader in a news operation. Prior experience in a digital, print or television news operation is required. Journalism experience is mandatory
7+ years of journalism digital or leadership experience and understanding of the modern digital media landscape
3-5 years of experience in analytics, with a preference for content analytics
A proven passion and experience with storytelling via messaging platforms, with expertise in email newsletters, both paid and free products
Experience curating newsletters, developing strategies that build newsletter audiences and driving innovation in the messaging/newsletter space
Passion for helping news organizations distribute indispensable journalism and building trusted relationships with readers
Aptitude for and experience validating, collecting and interpreting data
Pro-active leader that can manage their time and prioritization of tasks independently
Candidates should have facility with AI and automation and experience in using it to enhance their journalism
Experience using and building reports with Google Analytics and Parse.ly or similar tools
Advanced skill in Microsoft Excel, including creating pivot tables from complex datasets and understanding of basic Excel formulas
Expertise in Salesforce/Exact Target is required
Excellent communication skills, both written and verbal, to effectively convey findings and recommendations to diverse stakeholders
Familiarity with news products and journalism and understanding of media analytics and ethics
Preferred
Big Query, SQL, Tableau, Google Ad Manager and other analytic and data tools are a bonus
Experience with platform-specific data tools such as Substack, Subtext, Meta, TikTok, and other platform tools is preferred
Company
USA TODAY Co., Inc.
USA TODAY Co., Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Michelle Crossman
Manager of Columbus Magazines Group- Columbus Monthly, Columbus CEO, Columbus Weddings
Mike Reed
Chairman / CEO
Recent News
NYT > Business
2025-11-05
Morningstar.com
2025-11-04
thefly.com
2025-11-04
Company data provided by crunchbase