Professional Bull Riders · 20 hours ago
Director, Regional Sales
Fort Worth, TX
Full-time
Hybrid
Lead/Staff, Director/Executive
5+ years expProfessional Bull Riders (PBR) is the world’s premier bull riding organization, and they are seeking a Director of Regional Sales to drive revenue growth through corporate partnerships. The role involves identifying and closing new partnership opportunities while collaborating with various teams to enhance market presence.
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Responsibilities
Identify, prospect, and close new local, regional, and national corporate partnerships
Execute all regional and local sales initiatives aligned with broader partnership strategy
Assign and support Regional Sales Managers in lead generation and execution of smaller local deals
Collaborate with Marketing Managers to drive market penetration and audience reach
Partner with Sponsorship Fulfillment to develop and execute market-specific sales campaigns
Build and maintain strong relationships with existing local and regional partners
Grow Tour presence in smaller markets, focusing on core partner categories and extended relationships
Conduct market, category, and local company research to identify partnership opportunities
Monitor competitive landscape and local events to identify new sales prospects
Travel frequently to assigned markets to support relationship development and deal execution
Identify and sell partnership opportunities across multiple PBR properties, including: PBR Unleash The Beast, PBR Pendleton Whisky Velocity Tour, PBR Team Series, PBR Challenger Tour
Generate and expand relationships with existing partners and extended partner networks to drive incremental revenue
Leverage marketing and sales data to optimize sales strategies by market and region
Conduct sales calls to qualify leads and advance opportunities through the pipeline
Manage partnership inventory, including tracking and documentation of available assets
Support sales initiatives through data collection, analysis, and presentation
Develop sales collateral, presentations, and pitch materials
Qualification
Required
Excellent verbal communication and professional writing skills
Strong customer service and relationship management skills
Proven ability to manage multiple priorities and projects simultaneously
High level of organization and attention to detail
Ability to build and sustain long-term business relationships
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Preferred
Bachelor's degree in Marketing, Sales, Business, or a related field
Minimum of five (5) years of experience in sales, partnerships, or related marketing roles
Company
Professional Bull Riders
Professional Bull Riders is an operator of a bull riding competition company.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Spire Capital
2024-10-24Acquired
2007-03-20Private Equity
Leadership Team
Sean Gleason
Chief Executive Officer
C
Chris Gallina
President
Recent News
2025-12-11
2025-11-07
Business Wire
2025-11-06
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