Kyriba · 15 hours ago
Channel Partner Marketing Manager
Austin, TX
Full-time
Onsite
Mid, Senior Level
$124K/yr - $157K/yr
5+ years expKyriba is a global fintech leader empowering CFOs and finance teams with cloud-based treasury, payments, and risk management solutions. The Channel Partner Marketing Manager will be responsible for developing and executing marketing strategies for reseller and ISV partners, aiming to accelerate growth and enhance the partner ecosystem.
Enterprise SoftwareFinanceFinancial ServicesFinTechPaymentsRisk ManagementSaaSSoftware
Responsibilities
Develop and execute comprehensive go-to-market strategies with reseller and ISV partners
Utilizing the Partner Program framework and tiering criteria; build joint marketing plans with partners, from messaging and positioning to pipeline generation and revenue acceleration
Create scalable partner marketing programs and toolkits that can be leveraged across the global partner ISV/Reseller ecosystem
Design and implement integrated campaigns, including product launches, webinar series, industry events, and content marketing initiatives
Act as the primary marketing liaison for assigned strategic partners, building trusted relationships with partner marketing counterparts
Collaborate closely with partner sales teams to align marketing activities with business objectives
Work with major technology partners (Workday, ServiceNow, and others) to develop joint value propositions and co-marketing opportunities
Enable partners with marketing resources, messaging frameworks, and campaign assets
Develop co-branded marketing materials, case studies, solution briefs, and sales enablement content
Coordinate joint webinars, events, and digital campaigns with partners
Collect and package partner success stories, use cases, and customer testimonials
Create partner-specific content that highlights integrated solutions and joint value propositions
Establish KPIs and success metrics for partner marketing initiatives
Track and report on campaign performance, lead generation, and pipeline contribution
Analyze ROI of partner marketing investments and optimize programs based on data insights
Provide regular updates to leadership on partner marketing performance and opportunities
Partner with internal teams including Product Marketing, Demand Generation, Sales, and Channel Sales
Align partner marketing activities with broader company marketing strategies and campaigns
Coordinate with Communications and PR teams on partner announcements and thought leadership
Qualification
Required
5-7 years of B2B marketing experience, with at least 3 years focused on partner or channel marketing
Proven track record of developing and executing successful co-marketing programs with reseller and/or ISV partners
Experience marketing enterprise software, SaaS solutions, or financial technology preferred
Demonstrated success working with technology ecosystem partners (cloud platforms, enterprise software vendors, system integrators)
Ability to develop partner marketing strategies that align with business objectives and drive measurable results
Strong interpersonal skills with the ability to build and maintain relationships with external partner organizations
Excellent organizational skills with the ability to manage multiple partner initiatives simultaneously
Exceptional written and verbal communication skills; ability to craft compelling messaging and presentations
Data-driven approach to measuring campaign effectiveness and ROI
Proven ability to work effectively across multiple internal teams and external organizations
Comfortable working independently in a fast-paced environment with minimal supervision
Understanding of B2B marketing automation platforms and CRM systems (e.g., Salesforce, Marketo, HubSpot)
Knowledge of enterprise technology ecosystems and partnership models
Experience with digital marketing channels, including email, social media, and content syndication
Preferred
Experience working with financial technology or treasury management solutions
Previous experience marketing solutions that integrate with Workday, ServiceNow, or similar enterprise platforms
Background in channel enablement and partner training programs
Experience with partner portals and marketing development funds (MDF) management
Track record of innovation in partner marketing approaches and tactics
Benefits
Comprehensive range of health, welfare and wellbeing benefits designed to support both your professional and personal life
Company
Kyriba
Kyriba offers SaaS-based treasury solutions that enable treasury departments to plan for market volatility, regulation, and opportunities.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$152.5MKey Investors
Sumeru Equity PartnersMitsubishi UFJ CapitalBpifrance
2024-10-16Private Equity
2019-03-26Acquired
2017-09-27Series E· $45M
Leadership Team
Melissa Di Donato
Chair and Chief Executive Officer
Fabrice Lévy
Chief Client Officer
Recent News
変化に強い基盤づくりでグローバル企業へ——トリドールCIOが挑む改革とは | CIO
2026-01-19
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