Agency and Platform Revenue Development Representative jobs in United States
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Affinity Solutions · 1 day ago

Agency and Platform Revenue Development Representative

Affinity Solutions is the leading consumer purchase insights company, seeking an Agency and Platform Revenue Development Representative to generate new outbound demand and qualify meeting opportunities for the sales organization. The role involves prospecting agencies, brands, and platforms, managing leads, and collaborating with sales and marketing teams to drive business growth.

AnalyticsBrand MarketingFinanceMarketing

Responsibilities

Generate new outbound demand (e.g., meetings with identified buying personas) for the sales organization to pursue
Prospect predetermined list of agencies, brands, and platforms using a multichannel approach (phone outreach, voicemail, email, video, social media, LinkedIn messaging, etc.) to foster meaningful interactions and drive interest for new business conversations
Gather market feedback to inform roadmap priorities and identify partnership opportunities that expand distribution or data access
Qualify inbound marketing-generated demand leads against established criteria before passing an identified meeting opportunity to the sales channel rep
Provide accurate weekly forecasts on the volume of qualified demand generated and progress toward the established service-level agreement and performance metrics
Track and manage prospecting, qualification, and nurture activities in the company’s Salesforce automation (SFA) system
Comply with all demand management-related service-level agreements
Partner closely with Affinity’s sales, marketing, analytics, and product teams to scale learnings across accounts

Qualification

Ad TechMar TechAd MeasurementSalesforceLinkedIn Sales NavigatorChatGPT/Gemini promptsProspectingCommunication skillsActive listening

Required

Bachelor's degree preferred
One to five years of B2B revenue development experience with a strong track record against an established performance goal
Experience in Ad Tech, Mar Tech, Ad Measurement, and prospecting for complex offerings to enterprise-level direct brands, platforms, and/or media agencies with multiple stakeholders
Understanding of programmatic media, audience targeting, measurement, and clean room environments is a plus
Strong verbal and written communication skills, including demonstrated ability in active listening to assess a prospect's needs, articulating a reasonable value proposition on every call, and asking open-ended questions to uncover key business challenges
Ability in using existing and emerging technology to monitor targeted accounts in verticals such as Retail, QSR, Financial Services, or Travel for new buying group members and identify trigger events for follow up
Experience using Salesforce, LinkedIn Sales Navigator, and ChatGPT/Gemini prompts for research

Benefits

Generous employer contribution for medical, dental, and vision
Company paid holidays
Wellness time off
Other wellness benefits
Employee discounts
Employer paid life insurance
Employer-matched 401K Plan
Unlimited vacation days, available starting 90 days from your hire date

Company

Affinity Solutions

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Affinity Solutions offers technology, analytics, data processing, and business services for customers.

Funding

Current Stage
Growth Stage
Total Funding
$35.5M
Key Investors
Chestnut Hill Ventures
2013-06-10Series Unknown· $21M
2012-06-27Series Unknown· $14.5M
2011-07-27Private Equity

Leadership Team

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Ken Barbieri
SVP, Business Development
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Mike Biamonte
Chief Innovation Officer
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Company data provided by crunchbase