Sally Beauty · 1 day ago
Director, Customer Marketing Solutions & Strategy
Plano, TX, United States
Full-time
Hybrid
Director/Executive
7+ years expSally Beauty is a company that values diversity and innovation. They are seeking a Director, Customer Marketing Solutions & Strategy who will lead the Customer Marketing organization in enhancing tools and strategies for customer engagement and marketing performance.
MessagingRetailSocial Media
Responsibilities
Serve as Customer Marketing’s primary owner and expert for Salesforce Marketing Cloud, including administration, architecture, configuration, and performance optimization
Lead the design, enhancement, and governance of marketing tools, integrations, and data flows required to support sophisticated customer engagement strategies
Maintain deep expertise in customer marketing data structures, segmentation practices, identity resolution, and personalization logic
Drive end-to-end delivery of marketing solutions, including capability enhancements, data integrations, new feature rollouts, and platform optimizations within Salesforce Marketing Cloud and across other Salesforce Cloud products
Translate marketing strategies into detailed functional requirements that guide IT development, integration work, and platform enhancements
Provide test use case input, lead user acceptance testing, and validate the accuracy and completeness of IT-delivered solutions before launch
Develop scalable processes, documentation, and best practices that elevate Customer Marketing’s technical maturity and efficiency
Define and evolve the long-term MarTech and capability roadmap for Customer Marketing, ensuring alignment with business goals and customer lifecycle strategies
Identify new tools, features, and use cases that will advance customer marketing’s ability to execute personalization and measure performance
Partner with IT to ensure Customer Marketing’s capability roadmap aligns with enterprise architecture and technical standards—while ensuring Marketing’s needs drive prioritization and solution design
Act as Customer Marketing’s technical liaison to IT, Data, Security, and Analytics, ensuring Customer Marketing requirements are fully understood and accurately translated into technical solutions
Represent Customer Marketing in technical discussions, providing clarity on use cases, data needs, customer flows, and platform dependencies
Communicate complex technical concepts to nontechnical marketers and provide training on how to maximize platform utilization
Provide guidance to Customer Marketing vendors and developers related to utilization of capabilities and advanced configurations throughout the Salesforce Marketing Cloud platform
Qualification
Required
Bachelor's degree in Marketing, Business, Technology, Analytics, or related discipline
Significant hands-on experience with Salesforce Marketing Cloud (administrator and/or architect level)
Deep knowledge of customer marketing data structures, segmentation, automations, and activation processes with specific knowledge of data relationships within Salesforce Marketing Cloud preferred
7–10+ years of experience in Marketing Technology, CRM, Customer Marketing, or related functions
Experience writing functional requirements, designing use cases, and validating IT-developed solutions
Strong leadership and communication skills with the ability to influence across technical and nontechnical teams
Demonstrated strategic planning and project leadership experience
Preferred
Experience with additional MarTech platforms (e.g., CDP, analytics tools, customer journey orchestration platforms)
Experience working on implementations and integrations across multiple Salesforce Cloud products
Experience with SQL, data mapping, API concepts, or data integration workflows
Background in omni-channel customer lifecycle marketing
Benefits
Medical
Dental
Vision
Life Insurance
Paid vacation and sick days
Paid holidays
Tuition reimbursement
401(k) with company match
Complementary services
Great merchandise discount
Company
Sally Beauty
Sally Beauty is a global distributor and retailer offering professional beauty products to both retail consumers.
10001+ employees
H1B Sponsorship
Sally Beauty has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (21)
2024 (12)
2023 (9)
2022 (12)
2021 (10)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$600.03M2024-02-27Post Ipo Debt· $600M
2015-06-20Post Ipo Debt· $0.03M
2006-11-16IPO
Leadership Team
J
Jordan Bartow
CEO
Recent News
2025-10-29
Company data provided by crunchbase