Sema4.ai · 5 days ago
Senior Finance Product Marketing Manager
Atlanta, GA
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expSema4.ai is transforming how enterprises adopt AI by making intelligent agents practical, safe, and scalable for real business workflows. The Senior Finance Product Marketing Manager will help define how Sema4.ai partners with CFOs and their teams to modernize the office of the CFO with AI-native solutions, owning positioning, messaging, and go-to-market for their finance portfolio.
Artificial Intelligence (AI)Generative AISoftwareWeb Development
Responsibilities
Own end-to-end positioning and messaging for Sema4.ai’s finance-focused AI solutions, including offerings for CFOs, controllers, FP&A, and broader finance teams
Define clear value propositions, use cases, and solution narratives that map finance workflows (e.g., close, AP/AR, FP&A, controllership) to measurable business outcomes
Partner closely with Product Management and Sales to ensure tight alignment between product capabilities, market needs, and GTM motions
Lead go-to-market strategy for new finance products and features, including audience definition, messaging frameworks, launch plans, and success metrics
Build and manage launch playbooks that align stakeholders across marketing, sales, product, and customer success
Support pricing and packaging discussions for finance solutions by bringing market, customer, and competitive insights into decision-making
Create executive-ready sales enablement assets such as pitch decks, one-pagers, solution briefs, FAQs, and competitive battlecards tailored to finance buyers
Develop talk tracks and objection-handling guides that help sales teams confidently engage CFOs and senior finance leaders on AI and automation
Partner with Revenue and Enablement teams to deliver trainings, refine messaging based on field feedback, and continuously improve deal execution quality
Drive ongoing research into finance buyer needs, pain points, and decision criteria (CFO, controller, VP Finance, FP&A leadership)
Analyze market and competitive landscapes across finance automation, AI, and office-of-the-CFO platforms to identify opportunities and differentiation
Translate insights into product and GTM recommendations, including segment prioritization and messaging evolution
Define and track key KPIs for product marketing initiatives (e.g., content usage, win rates, pipeline influence, launch impact)
Build repeatable product marketing processes, frameworks, and templates for launches, messaging, and enablement as an early member of the PMM team
Operate as a self-starter and builder, comfortable owning strategy as well as execution in a fast-moving environment
Qualification
Required
10+ years of experience in B2B SaaS product marketing, with significant time focused on finance, office-of-the-CFO, ERP, FP&A, accounting, or finance automation products
Proven track record developing positioning, messaging, and GTM strategies for products selling to CFOs and senior finance leaders, with clear evidence of pipeline and revenue impact
Deep understanding of finance workflows, metrics, and decision-making, and the ability to translate technical capabilities and AI concepts into clear, outcome-oriented narratives
Demonstrated ability to build programs and processes from scratch rather than only operating within established structures
Strong experience partnering with Sales, RevOps, and Product leadership; comfortable influencing executives and leading cross-functional initiatives
Exceptional written and verbal communication skills, including experience crafting executive narratives and high-impact content for enterprise buyers
Preferred
Experience with AI, automation, or data products, particularly those aimed at finance teams or enterprise workflows
Background working in high-growth SaaS environments where speed, experimentation, and adaptability are critical
Prior experience helping build or mentor a product marketing function or team
Benefits
Ownership: We believe that hard work should be rewarded. That’s why we offer equity to all our employees. We want everyone to be part of the value we are creating.
Health benefits: Our benefits package includes medical, dental, and vision coverage, with a portion of premiums covered by the company.
Retirement: We offer a 401(k) pension plan with a matching contribution without age or service requirements.
Time off: We care about your well-being and fulfillment outside of work. You are encouraged to plan your time off based on your personal needs and workload.
Other perks: We reimburse you for annual wellbeing benefits of your choice. We also offer a work from home equipment allowance.
Tools for success: Top of the line equipment, access to training, courses, and the best AI tools in the market.
Company
Sema4.ai
Sema4.ai is an AI platform that empowers organizations to build, deploy, and manage agents designed to transform knowledge work.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$55.5M2025-06-04Series A· $25M
2024-01-29Series A· $30.5M
Leadership Team
Paul Codding
Co-Founder, SVP of Product and Customer Experience
Ramachandran Venkatesh
CTO, Co-founder
Recent News
2025-09-12
Company data provided by crunchbase