the LEGO Group · 21 hours ago
Social Media Manager, Americas Activation
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$101K/yr - $151K/yr
5+ years expThe LEGO Group is a global leader in the toy industry, known for its innovative products and commitment to creativity. They are seeking a Social Media Manager to drive activation plans and lead initiatives that enhance brand presence and engagement across social media platforms.
Consumer GoodsEducationEnterprise SoftwareToys
Responsibilities
Drive activation plans against the global social channel and content strategies, partnering with social strategy, creative, and social analytics teams to develop compelling and high performing social-first content
Lead consumer and market business growth initiatives that place the LEGO Group in an authentic position to drive meaningfulness
Input downstream into market key initiatives to ensure channel and content strategies are being pulled through the line into execution
Develop and execute strong influencer & creator activation plans for content on LEGO® Social Media Channels to maximize brand exposure and authenticity
Work with the Marketing Performance Measurement team to identify key insights and trends via social listening, monitor performance, and create an on-going optimization strategy rooted in data-driven-decision making
Collaborate with the Editorial team to ensure executions are seamless across platforms to drive consistent and impactful Brand storytelling moments
Partner closely with cross functional teams (such as Brand Marketing, PR, Events, Ecommerce, and Retail Marketing) to ensure seamless integration of social media
Stay ahead of industry trends, platform updates and competitive insights to continuously elevate the LEGO Brand within the Social Media space
Qualification
Required
5-6+ years' experience in Social Media Marketing for a Global Brand
Experience within the consumer-packaged goods industry and in verticals such Entertainment, Fashion, Beauty, Sports, and Gaming
Strong understanding of the Social Media landscape and regional nuances, particularly in North America, LATAM, EMEA, China, Japan, and Asia Pacific
Deep understanding of social media analytics, platform algorithms, and content performance metrics
Ability to collaborate cross-functionally and align activation plans with Social Media platform strategies and broader LEGO® Group business goals
Strong project management skills, with the ability to handle multiple priorities in a fast-paced environment
Background in influencer marketing strategy and the integration with organic social media
Excellent communication, storytelling, and copywriting skills
Passion for the ever-evolving social landscape
Agency and/or Influencer management experience
Experience with content creation, video editing, and emerging social platforms a plus
Bachelor's degree and/or MBA in Marketing, Communications, Social Media preferred
Benefits
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Company
the LEGO Group
The LEGO Group is a family-owned company that specializes in the development of children's creativity through playing and learning.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Niels B. Christiansen
CEO
Jesper Andersen
Chief Financial Officer
Recent News
Morningstar.com
2026-01-22
Company data provided by crunchbase