Ibotta · 4 days ago
Senior Product Marketing Specialist
Denver, CO
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $95K/yr
3+ years expIbotta is a leading performance marketing platform seeking a Senior Product Marketing Specialist to join their innovative team. The role involves leading product positioning, developing marketing strategies, and collaborating cross-functionally to ensure successful product launches and marketing initiatives.
AppsCouponsE-CommerceMobileMobile AppsRetailService IndustryShopping
No H1B
Responsibilities
Lead product positioning and messaging efforts to ensure alignment with company objectives and customer needs
Develop and execute marketing strategies and campaigns to drive awareness, engagement, and adoption of our products
Create high-quality marketing collateral, including sales materials, presentations, and case studies, that effectively communicate product value propositions
Collaborate with design teams to produce visually appealing and impactful marketing materials that align with brand guidelines
Plan and execute product launches, including coordinating launch events and developing launch materials
Analyze market trends, competitive landscapes, and customer insights to inform product marketing strategies
Monitor and analyze key performance indicators (KPIs) to evaluate the success of product marketing initiatives and make data-driven recommendations for optimization
Act as a liaison between product, sales, and marketing teams, fostering strong collaboration and alignment of messaging and strategies
Collaborate with cross-functional teams, including product management, sales, and marketing, to ensure alignment of messaging and strategies
Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere
Qualification
Required
3+ years of experience in a product marketing or related role
Bachelor's degree in marketing, business, or a related field
Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas
Background in product marketing, preferably in B2B technology with a consistent record of ideating and deploying effective product marketing strategies
Proven experience collaborating successfully with cross-functional stakeholders, including senior executives (e.g. Sales, Marketing, Product, Sales Operations, Enablement, Customer Success)
Proven track record of developing and executing successful product marketing strategies
Analytical mindset with the ability to translate data insights into actionable marketing strategies
Preferred
Technical Skills: Advanced Excel skills, Salesforce, Highspot, and Hubspot preferred
Experience with marketing automation tools and CRM systems preferred
Benefits
Competitive pay
Flexible time off
Benefits package (including medical, dental, vision)
Employee Stock Purchase Program
401k match
Paid parking
Snacks
Occasional meals
Company
Ibotta
Ibotta is a web and mobile application.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$92.92MKey Investors
Koch Disruptive TechnologiesNotable CapitalJames Clark
2024-04-18IPO
2019-08-06Series D
2017-08-04Series D· $25M
Leadership Team
Luke Swanson
Chief Technology Officer
Matthew Puckett
Chief Financial Officer
Recent News
2026-01-16
2025-11-24
Johnson Fistel, PLLP
2025-11-18
Company data provided by crunchbase