Kargo · 1 day ago
Media Strategist
New York, NY
Full-time
Onsite
Entry Level
$70K/yr - $79K/yr
2+ years expKargo is a leading company that creates powerful connections between brands and consumers through innovative advertising solutions. They are seeking a Media Strategist to develop strategic digital marketing plans for top-tier advertisers and support clients' daily needs to ensure satisfaction. The role involves collaboration with sales, creative brainstorming, and leveraging data to enhance advertising effectiveness.
AdvertisingMarketingMobile AdvertisingNative Advertising
Responsibilities
Work under the direction of the Senior Manager, Media Strategy to enhance and further develop the overall design of the Kargo’s sales materials
Partner with front-line sales to conceptualize, write and present (internally) strategic marketing proposals in response to Advertiser RFPs, including creative brainstorms to come up with original, inspiring ideas that meet advertiser’s objectives and leverage our best assets
Design strategic learning agendas for top tier clients, leveraging knowledge of third party research vendors
Maintain working knowledge of clients’ business including performance with Kargo, competitive set, revenue reports, upcoming releases, and KPIs. Ability to analyze data and make recommendations – a must
Proactively create collateral to entice advertisers and generate leads
Leverage your PPT/ Google Slides expertise and presentation-development skills to deliver comprehensive, strategic, and exciting pitch decks and presentations
Work with Design to create sales comps (no knowledge of design tools needed), and Research to craft compelling data-driven stories
Act as a sales product gate-keeper by understanding all of the functionality and best practices for each product we sell; package knowledge into sales materials and communicate information clearly to front-line team and Advertisers
Manage a docket of creative design tickets for brand new ads for your book of business (no knowledge of design tools needed)
Find ways to contribute to the overall success and further education of the Media Strategy team
Qualification
Required
2-3 years of experience, preferably in ad tech, an ad agency, an SSP/DSP, etc
Bachelor's degree in a related field or internship experience
Interest in media, technologies, and a desire to keep informed of new trends
Proficient in MS PowerPoint and Excel and all other MS Office Tools is a must!
High level of accuracy and attention to detail
Professional maturity, integrity, discipline and a positive attitude
Excellent written communication and presentation skills
Ability to work on your own as part of a distributed team
Understanding of online advertising
Understanding of media math, strong basic math skill set
Highly creative and strategic; proactive; strong organizational skills; effective communicator
Self-motivator with the ability to thrive in a fast-paced environment with multiple projects and tight deadlines
Demonstrated ability to think outside the box and take initiative in order to solve problems as they arise
Ability to prioritize projects with varying deadlines and degrees of difficulty
Preferred
Experience with Photoshop preferred
Company
Kargo
Kargo is the leader in mobile brand advertising.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Harry Kargman
Founder & CEO
Eric Hoffert
Chief Technology Officer
Recent News
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