Waymo · 1 week ago
Market Researcher, Mixed Methods
San Francisco, CA
Full-time
Onsite
Senior Level
$158K/yr - $200K/yr
5+ years expWaymo is an autonomous driving technology company with the mission to be the world's most trusted driver. The Market Researcher, Mixed Methods will lead the design, fielding, and analysis of quantitative and qualitative research to influence brand positioning and messaging for upcoming launches.
Artificial Intelligence (AI)AutomotiveAutonomous VehiclesSensorTransportation
Responsibilities
Lead the design, fielding, and analysis of quantitative and qualitative research, including brand tracking, audience profiling, and message/creative testing to understand brand health and market positioning
Translate research outputs into useful insights that directly influence brand positioning, messaging, creative development, and media planning for upcoming US and International city launches (e.g. Miami, Dallas, London)
Own day-to-day relationships with research partners and utilize internal tools to ensure high-quality data collection and rapid turnaround of a high volume of studies
Support the team in foreshadowing upcoming market research needs and contribute to building a marketing research roadmap that balances emergent business needs with the timely execution of foundational studies
Collaborate closely with marketing, brand, communications, business operations, product, design, and UX research teams to inform a unified view of the customer, bridging the gap between brand perception and the functional user experience
Qualification
Required
5+ years of experience in Market Research, Consumer Insights, or a related field within a fast-paced, high-growth environment
Direct experience working with brand and marketing teams on brand and marketing specific research studies
Proven track record in independently designing, executing, and managing complex, multi-market research programs (both qualitative and quantitative studies)
Demonstrated ability to proactively drive projects to completion while maintaining tight alignment with research team members and cross functional partners
Proven ability to synthesize research outputs into useful deliverables that provide a clear point of view, digesting raw findings into compelling narratives that inform brand and marketing strategy
Strong communication and presentation skills, with ability to present complex findings and strategic recommendations to influence cross functional teams and senior stakeholders
Preferred
Experience in transportation-as-a-service, or transportation related products
Experience running a large-scale International Brand Equity Tracking study
Experience studying emerging technologies, autonomous vehicles, or similar products
Experience running global or international research
Benefits
Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program
Equity incentive plan
Generous Company benefits program, subject to eligibility requirements
Company
Waymo
Waymo is a mobility technology company that improves transportation by developing self-driving solutions for travelers and daily commuters. It is a sub-organization of Alphabet.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$11.1BKey Investors
Alphabet
2024-07-23Series C· $5.6B
2021-06-16Series B· $2.5B
2020-05-12Series A· $750M
Leadership Team
Tekedra Mawakana
Co-Chief Executive Officer
Annabel Chang
Head of State Policy & Government Relations
Recent News
2026-01-25
Business Insider
2026-01-25
2026-01-25
Company data provided by crunchbase