DreamWorks Animation · 22 hours ago
Manager, International Digital Media
100 Universal City Plaza, Universal City, CALIFORNIA
Full-time
Hybrid
Mid Level
$80K/yr - $110K/yr
3+ years expNBCUniversal is one of the world's leading media and entertainment companies. The Manager, International Digital Media, is responsible for managing international paid media campaigns for the theatrical team, including media planning, budget management, and collaboration with global partners.
AnimationFilmMedia and Entertainment
Responsibilities
Manage the day-to-day execution of digital media campaigns and deliverables with the Media Agency and global partners (Google, Facebook, Twitter, TikTok, Spotify, etc.)
Work with the centralized media agency and markets to develop international media summaries for Senior Management for all assigned titles
Draft international media strategies based on comparable title reviews, available creative materials, group and departmental discussions, brainstorming sessions, and past campaign learnings
Ensure media plan parameters are met, including flighting, demos, targeting, measurement, SOV, added value, traffic volume, and learning agenda
Coordinate media launch processes and custom media programs in partnership with International Marketing, Regional Teams, and the Media Agency
Collaborate with international creative teams to develop media assets required for centralized buys
Review available research insights as campaigns begin and release dates approach, summarizing implications for campaign planning
Optimize campaigns with the media agency as needed
Work on post‑campaign analysis and develop recommendations for future media buys
Prepare media and sales analyses and reports as needed, including locating historical figures for ad hoc analysis, annual commitments with regional channels, and reviewing contracts with online media vendors
Communicate with regional and local offices to consolidate plan information, gather local feedback, and inform international media strategies and campaigns
Summarize media plans for Senior Management and filmmakers
Provide budget support for international and pan‑regional spending and negotiations
Work with Finance and Marketing to ensure accurate reporting of the Media team’s Home Office budgets
Review and discuss local media plans to ensure alignment with overall strategies while maintaining appropriate nuances for each territory
Share innovative ideas and creative executions across territories
Summarize plans for Directors, VPs, Senior Management, and other departments as needed
Perform other related tasks and special projects on an ongoing basis
Qualification
Required
College degree required
3+ years of media planning and buying experience required
Must be able to analyze and compare assorted types of media advertising
Preferred
International marketing experience preferred
Experience managing media and advertising costs, including budget development
Background in the motion picture industry preferred
Additional experience with other media channels (e.g., OOH, linear) preferred
Strong verbal and written communication skills
Proficiency with computer and digital tool
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
Company
DreamWorks Animation
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$15M2016-04-28Acquired
2015-02-12Post Ipo Equity· $15M
2004-10-28IPO
Leadership Team
Kate Swanborg
SVP, Technology Communications and Strategic Alliances
Shabrayia Cleaver
Associate Producer / Producer (Feature/Short)
Recent News
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2025-12-09
2025-11-05
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