New Roots Institute · 23 hours ago
Social Media Coordinator
United States
Full-time
Remote
Entry, Mid Level
$62K/yr - $62K/yrNew Roots Institute is a growing nonprofit dedicated to ending factory farming by empowering the next generation of advocates. They are seeking a passionate and experienced Social Media Coordinator to help amplify the voices of emerging leaders and strengthen their digital presence. The role involves creating compelling narratives, engaging with followers, and analyzing social media performance to enhance the organization's impact.
Non-profit Organization Management
No H1B
Responsibilities
Amplify the voices and stories of emerging leaders working to end factory farming, creating compelling narratives that inspire action and connection across our social media communities
Build and nurture relationships with followers, alumni, and supporters by thoughtfully engaging in conversations that deepen their connection to New Roots Institute's mission
Shape how thousands of people understand and engage with the movement to end factory farming through strategic, trend-informed content that meets audiences where they are
Elevate the experiences of our fellows and alumni by coordinating user-generated content that showcases the real-world impact of New Roots Institute's work
Strengthen our digital presence and reach by identifying and testing new platforms and approaches, helping us connect with the next generation of animal advocacy leaders
Track and analyze social media performance data to uncover insights that inform our content strategy and demonstrate the growing reach and impact of our digital community
Qualification
Required
Strategic storytelling skills with the ability to craft compelling narratives that translate complex social issues into engaging, platform-appropriate content that drives meaningful engagement
Genuine enthusiasm for building relationships online, with strong instincts for when and how to engage authentically with diverse audiences
Adaptability and trend awareness to stay ahead of rapidly evolving social media landscapes while maintaining brand consistency and mission alignment
Strong project management abilities to juggle multiple content streams, deadlines, and stakeholder needs while maintaining high-quality output across platforms
Passion for animal advocacy and social change as well as personal alignment with New Roots Institute's mission and an understanding of (or eagerness to learn about) the factory farming landscape
Basic design sensibility and comfort with visual content creation tools to support graphic design needs and ensure cohesive brand presentation
Shared vegan and anti-speciesist values. No one on our team consumes animals or animal products or believes that non-human animals can ethically be treated as resources for human use
Ability to commit to attending the annual in-person team meeting, which typically takes place during the first full week of June (Monday through Friday)
Benefits
Comprehensive benefits package
Health, dental, and vision insurance
Unlimited PTO
Company
New Roots Institute
New Roots Institute (formerly Factory Farming Awareness Coalition) is a nonprofit organization empowering the next generation with knowledge and training to end factory farming.
Founded in 2010
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase